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Main Street Costumes: Zombie Walk 2

Zombie Walk 2 event promotion design

Main Street Costumes

Greenville, KY

The living dead returned to roam the streets of Western Kentucky for the sequel to 2o11’s Zombie Walk event! The previous year’s undead themed charity walk was a huge success. Therefore, Main Street Costumes once again called me for event promotion design. The small town costume shop printed variations of this artwork as eight feet long banners, postcards, and t-shirts.

Since this was the second annual event, I multiplied the featured zombies by two. I felt that the stock image of the purple female zombie was a tad too immodest for a family event, so I photoshopped more clothing to cover her. I also adjusted some proportions of the characters to better fit the space.

Then, I drew the red “2” so that the second event artwork would call back to 1980s slasher film sequels. The brightly colored characters and titles pop off of the stark background. I used the heavyweight Gotham font for the copy. See my work on display in this Youtube commercial for the event:

Screen printed shirt for event promotion design

I rose to the challenge of simplifying the full color poster and card designs to a three color screen printed shirt. Since my background includes over five years working in the screen printing industry, it was second nature to me. My client agreed that we should reduce the art to pink and purple with white highlights. We stuck with the black background for the shirt. Black therefore functions as a de facto fourth color, outlining the words and images, and coloring hair and grunge elements.

Contact me for your own event promotion design

Are you planning a community event such as a costume party, fundraiser, or fun run 5K race? Contact me today! I will bring your vision to life.