I made this youth camp logo design for a United Methodist Church sponsored camp based in Illinois. It was an update of their existing logo, which made use of block lettering and a grunge “splatter” element. The Youth Pastor called me to reimagine it with a more modern look and feel.
Youth Camp Logo Design Story
First, I chose the weighty Rockwell Bold font, which was very popular at this time. A font that strong is impossible to ignore, especially with a high contrast design such as this. Then, I filled the letter “A” in red. This represents how Christians are set apart (“marked”) for the Lord’s service. Many of my favorite logo designs leave out the bridge in the capital letter A. I felt that this also helps this design stand out in addition to the color variant.
The client encouraged me to use some swirling vine elements, but to make sure they were “not too feminine”. This gives the design some flair, but is not too over the top. I added a thick black stroke outline around the elements to give it plenty of weight and contrast. Tilting the logo upward also helps to catch the eye. Gradient and embossing effects on the letter A, as well as the black background, help give it a high end feel. The last elements I included were some subtle grunge cracks around the edges of the text, plus a splatter in the background to give it an edge.
Finally, I drafted several variations of the concept for different purposes, such as those in which the grunge elements were not appropriate. This kind of versatility is important to clients who may need to appeal to different audiences for funding, for instance.
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