Muhlenberg County Public Libraries
The library director Janet contacted me over Christmas break regarding this project. She needed me to turn this yoga poster design around shortly after New Years. Of course, I made time after the holidays for my long time clients.
Yoga poster design story
Janet only provided the text to include on the flyer, and the format sizes I would need to design. I had worked with the library for many years, so she trusted my instincts to create the perfect promotional material. Of course, I instantly had a concept and color scheme in mind.
Initially, I envisioned a group of silhouettes performing yoga poses. Combining these with an ornate mandala pattern hearkened back to yoga’s origins in the country of India. I didn’t want to make the yoga poster design layout too busy. Therefore, I faded the mandala into the background.
I contrasted the dark, dull blue elements against the bright orange burst background. The images stayed simple. The background however included a three dimensional pattern. I fenced all of the elements in with a dotted white frame, which also helped emphasize the sponsor logos and tagline in white. These were located at the bottom and top, respectively.
For the yoga poster design’s main title, I chose a font containing characters similar to Hindi for the word “Yoga”. The capital “Y” moved up to make it more symmetrical. I set the words “IN THE LIBRARY” in another exotic font. I warped them in a waving flag shape. This added just the right amount of motion to the title.
Janet and the rest of the library staff loved the vibrant, inspirational design. It perfectly promoted that patrons could stick to their New Years resolutions, and get fit with a new exercise program.
Contact me for your own yoga poster design
Are you promoting an event centered around yoga, or another exercise? I believe that promoting fitness in your community is very important, and I would love to help! Contact me today!