rough customers

Band shirt graphic design for The Rough CustomersThe Rough Customers

Lexington, KY

My friends in Lexington’s favorite (only) ska band The Rough Customers approached me for a new band shirt graphic design. They requested a parody of the famous Ale-8-One soft drink logo. Ale-8-One (“A Late One”) bottles their ginger based soda near here in Winchester, KY. Since it is a symbol of Kentucky culture, the band chose it to represent them at both local shows and tour dates. Also, the band had just added a new singer, so new merchandise would be a great way to celebrate the new era of the band.

Band shirt graphic design story

Many of my projects involve brainstorming ideas with clients. However, we did not need much back and forth discussion for this shirt design. The band simply requested a parody logo replacing the product name with their own. The design would go on a kelly green shirt, reminiscent of the brand’s bottles. I suggested replacing the stars in the original design with trumpets, in order to give it a subtle nod to the band’s genre.

Rough Customers band shirt design on display at their merch table.

The shirt makes its debut at the band’s merch table.

I began the design by tracing the outline of the soft drink’s signature red and white badge. The brand name actually uses a hand drawn mark, instead of a conventional font. As such, I studied the original. I wondered what other characters would look like if they were written in this style. Then, I started working in Adobe Illustrator. I started with the conventional sans serif font Myriad Pro, spelling out each letter. After that, I outlined them, and warped them using envelope filters, as well as the pen tool. I spent the bulk of my time getting the sizes and weights of each new character just right in order to mimic the original logo’s feel.

Finally, I substituted the aforementioned trumpets in place of the original’s stars. The end result? The Rough Customers‘ fans loved donning the bright green, red, and white shirts while skanking at the band’s shows.

Contact me for your band shirt graphic design

Do you play ska, punk, metal, rock, or even Mongolian throat singing? I’ve got you covered. I love designing shirts for bands and music artists. Contact me today to get started.

Rough Customers Concert Poster Design - Lexington, KY ska bandThe Rough Customers

Lexington, KY

Pick it up! The Rough Customers are Lexington, KY’s only third wave ska band – as far as we know! In 2014, my band at the time Analog Apostles performed with them and Nashville, TN soul rockers Ravenhill. Ravenhill made a tour stop in Lexington at the Sidecar, next door to Al’s Bar. The Rough Customers’ live show is all about fun, and that’s the vibe I was going for with this concert poster design.

Large format concert poster design

The featured photo of the classic pin-up girl and phonograph was given a “washed out” effect, which I made by reducing the colors using Adobe Illustrator. I then added the hypnotizing bright blue swirl in the background to enhance the kitsch factor. I lettered the bands’ names in a watermelon red using the retro “Badaboom” font, since it always signals good times. Additionally, I used the “Cherry Cream Soda” font for the other text, completing the poster’s vintage 50s feel. Finally, I added a QR code to the concert poster design so that potential concert goers could RSVP to the event on Facebook by scanning the poster with their smartphones.

The Rough Customers never disappoint when they take the stage, and always draw a big crowd. This show was definitely no different, since we filled the small room to capacity. I would like to think that my eye catching design helped with that aspect. I always design and print my 11×17″ posters to promote shows and other events that I put together. The large format gives me more canvas to play with. It is also more eye catching than a letter sized flyer when hung in store windows.

Hire me to create your concert poster design

Are you a musician or band needing a concert poster design? Contact me!