When I first moved to Lexington in 2009, I befriend Sara Drury and her husband Patch. Since that time, I’ve been privileged to work with them on a myriad of projects. The Drurys initially worked day jobs, but today, they both work for themselves from home. Sara began a successful life coaching business for women, while Patch collaborated on video projects and explored podcasting on metaphysical topics. Starting in 2021, the husband and wife came together to start a new podcast about dream analysis. In Dream Lovers, these certified experts share their knowledge of the subconscious mind, and interpret listeners’ dreams. As such, they needed a podcast website design. Naturally, they contacted me for a quick turnaround site. You could say I was now a podcast blog designer.
Podcast Website Design Story
Patch and Sara needed a basic, two page web design. The top bar features a media player which automatically plays their newest episode. When a new show drops each week, I write a search engine optimized blog post to recap it. I select a fitting featured stock image, and center each post around a keyword, in order to help Google and other search engines find the site.
The Home page features a brief description of the podcast itself, as well as a call to action for listeners to submit their own dreams. A feed of blog posts summarizing each episode scrolls below the description. An expanded About page gives the reader more information about the show, as well as a larger player with a feed of all past episodes. Below that, the secure form to submit dreams and sign up for their mailing list displays.
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Patch and Sara’s podcast has a been a huge success from the jump. Dreams are a subject everyone can relate to. Everyone has had dreams that puzzled them, and Dream Lovers analyzes them in a thoughtful and entertaining way. If you have an idea for a show that listeners will love, you also need a podcast website design to complement it. Hire me today to be your podcast blog designer.
Sara Drury is a long time friend. Throughout the years, she has worked with me on projects off and on. In the Summer of 2019, she approached me about revamping her website, since she would soon be releasing a new book. She was transitioning away from a makeup focused business model to a holistic one that benefitted many aspects of women’s lives. As such, she needed to change her primary web domain name. I contacted her domain registrar directly in order to get all of that sorted out. I had a lot of ideas on how to help her reorganize the content on her life coach website design.
There was no time to waste, so Sara and I got to work on brainstorming right away.
Life Coach Website Design story – Layout and Design
As we exchanged ideas, it became apparent that she needed to emphasize the ways potential clients could engage with her. Sara’s main point of entry at that juncture was a free PDF workbook offer. The existing site displayed it both as a featured area above the fold on her site and in a popup. The call to action added potential customers to her email list funnel. She also hosted a weekly podcast, usually focusing on female empowerment, which sometimes featured business leaders as guests. With her book launch looming, we brainstormed ways to update both the layout and copy to help guide users more effectively.
Sara Drury refers to her business’s specific brand of life coaching as “magik”. Her method focuses on helping women nationwide find success. She specifically stresses that practicing meditation can tap into the strength found in the subconscious mind. Positive affirmation mantras are also useful keys for building her clients’ confidence. That could conceivably sound intimidating or fishy to those who are uninitiated. Therefore, it was very important for the site to appear as friendly as possible. Sara’s spunky and inviting personality comes across in the redesign. Everything from the photography, to the icons, to the font choices is important in getting this across to her visitors.
Life Coach Website Design Colors
Sara sent me a very helpful guide for her brand’s media assets. It consisted of the hex colors I needed to adhere to. Bold, vibrant shades of pink and red leap off of the page. The occasional mint green accent gives just the right amount of spice to the palette. Otherwise, the site is mostly a clean, white background throughout. This lets the site breathe.
The Magik Maker herself, Sara Drury!
Content Optimization for Life Coach Website Design
As far as her changes in content went, we discussed several ways in which we could streamline it. We whittled down the menu to a much more laser focused four items. We chose to de-emphasize any pages and posts that continued to promote her skincare and makeup tutorials. Since her business model was changing, the site’s content needed to follow suit. As Donald Miller is prone to say on his podcast, “If you confuse, you lose.” In fact, his best selling book The Story Brand is a mutual favorite of Sara’s and mine. We referred to it often while finding the overall tone of her redesigned site.
Sara tasked me with editing her biography as well, which was featured on the About page. She provided a great starting point. From there, I edited a few of her grammatical and spelling errors. Afterward, I tightened up some of her sentences’ structures to make them flow better. I made sure to add all of the appropriate links and images. I did this in order to give her potential clients the complete picture of Sara’s personality. That way, the services she could provide to them would become much clearer.
Business Coach Website Designer – Finishing Touches
I added a podcast player for her “Inner Beauty School” show in a discreet grey colored strip at the top of the home page. It incorporated Sara’s Libsyn RSS feed information, so that users could subscribe to the podcast right from their mobile phones. Alternately, they could choose to download the newest episode of the podcast. I also reconfigured her blog section to feature the most recent podcast episode in each entry, with optimized show descriptions.
Finally, Sara had a few important lead capturing pages already set up off site. These served as order pages for her books and workbooks, which in turn added people to her email list. I made one last run through of all of her content so I could make sure that those pages were properly set up and linked. At last, everything on the site was well organized, and in harmony with the corresponding lead capturing pages.
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Finally, we wrapped up the production on her new life coach website design. Afterward, Sara and I agreed to continue working on the site’s content together going forward. I committed to help her to keep the site regularly updated. My duties also included keeping each of her blog posts optimized. This would help Google and other search engines to find them more easily. We have also made a pact to help each others’ businesses grow by leveraging each of our spheres of influence.
Patch and Sara Drury
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