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Resolute Repairs Logo

Posted on November 3, 2020 by Derek Price

Resolute Repairs home repair contractor logoResolute Repairs Logo

Lexington, KY

My neighbor Drew was starting up his own home repair business. It just so happened that I needed some repair work done on my home. As luck would have it, he also needed a contractor logo design for his company. We struck up a barter deal for each of our respective services, then we both got to work!

Contractor logo design story

Drew and his partner Daniel wanted to represent their brand with a simple, classic mark. Specifically, they wanted art that was text based, with subtle image elements. They needed big, bold art that got right to the point, but did not have any specific font or element in mind. Rather, they desired a specific turquoise shade. I used this information to draw up a series of comps.

Out of all of my sketches, Drew chose the version with a simple italicized, bold serif font. Inside the line separating the two words, I reversed out “LLC” in the ubiquitous Helvetica Bold font. On either side of that, I placed circular Phillips head screw shapes. These subtle elements reinforce the home repair business category. The right screw shape also implies a dot on top of the lowercase “i” in the word “Repairs”.

Finally, the capital “R”‘s in each of the words connect. The company could use this separate mark in alternate branding applications, from uniform embroidery to vehicle wraps. I was happy with the drywall work performed by my new client. Drew and Daniel were thrilled with their new contractor logo design. Win/win!

Contact me today for your contractor logo design

The word “resolute” is a synonym for “determined”. Whether it comes to your print or web image, I am resolute to help you to look your best. Does your company need a contractor logo design? Send me a message today.

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Dining Out for Life 2017 Logo

Posted on August 26, 2017 by Derek Price

Dining Out for Life retro logo designAVOL

Lexington, KY

It was an honor to design the ad campaign for the 2017 installment of this AIDS nonprofit’s biggest annual charity event. Every year, dozens of local Lexington restaurants donate 25% of their profits for one day to fight this terrible disease. AVOL’s director wanted to go with a 50s diner theme for this year’s event, so he asked if I could start with a retro logo design. I jumped at the opportunity to give a fun, old school feel to this important happening.

Retro logo design for AIDS benefit story

AVOL provided a few sock hop and vintage diner images for inspiration. However, the director really gave me carte blanche to create something from scratch. I studied a few kitschy, fun 50s advertisements with futuristic themes. There were lots of wacky shapes on display invoking ray guns and flying saucers. Despite many people’s perception of the 1950s as a culturally repressed era in the USA, design sensibilities were both bold and upbeat. I took these cues to form this concept, which came together quickly.

First, for the background, I made a four point arrow shape in pink to form it. Then I created somewhat of a reversed out shadow in front of it from a darker pink stroke. This floating element gives it an authentic vintage feel, as well as depth. I set the main title in a classic tall sans serif font. Black letters spell the words “DINING OUT”, encased in individual seafoam green boxes. Because they are agitated, they seem to be dancing, grabbing your attention right away. The words “FOR LIFE” also pop off of a wide black fork shape pointing up and ahead.

Finally, the simple slogan “Dine Out, Fight AIDS” completes the piece using a lighthearted paintbrush font in the same shade of seafoam green. The end result is a classic mark invoking drive in movies, bowling alleys, and greasy spoons. Everyone who lays eyes on this logo gives me great feedback. It definitely puts smiles on faces and grabs people’s attention.

Contact me for your own retro logo design

Do you have a vision for a retro logo design? Whether you’re a startup business or a local nonprofit, I’ve got you covered.  Contact me today!

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Wolfe County Public Library Logo

Posted on September 23, 2016 by Derek Price

Wolfe County Public library Logo design by Derek PriceWolfe County Public Library

Campton, KY

This Eastern Kentucky reference center commissioned a library logo design and website package. My clients at Muhlenberg County Public Libraries recommended me. I previously had also provided a logo and website for them.

Traditional style green library logo design

The library board did not request very many specifics at first. They needed a strong, traditional mark incorporating shades of green. Therefore, Wolfe County’s staff chose the tried and true “donut” ring format from my initial mock up sketches. If it’s good enough for Starbucks, then it’s good enough for my clients. I selected the classic and strong Clarendon font to use throughout the library logo design. A serif font such as Clarendon is always a winner in applications like these. After that, I then wrapped the text “Wolfe County Public Library” around around the ring frame. Outline strokes of varying thicknesses in the ring helped give the mark a subtle uptown feel.

The arched ribbon that reads “WCPL” is the focus element, and also suggests a bookmark. The opened book in front of the ribbon creates depth and perspective. A simple “Est’d 1967” in front of the book reminds viewers of the library’s staying power in the community.

Finally, I topped the design off with the green and white mountains sprawling in the background. These elements are a nod to the beautiful mountains and hollers in Eastern Kentucky. WCPL ordered several tweaks and revisions as we went along. In the end, however, the library board were very happy with the finished product. It was time to move on to their website design.

“Book” me to design your library logo design

Are you a public library coordinator? Do you run a small business or nonprofit? Do you need a strong, traditional mark to represent your brand? Contact me today.

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Iron Will Fitness Studio Logo

Posted on October 30, 2015 by Derek Price

Iron Will Fitness Studio Logo - Lexington, KYIron Will Fitness Studio

Lexington, KY

I designed this fitness logo for a new workout studio startup based here on the South side of Lexington, KY. The owner was up against a tight deadline to open his first location. Luckily for him, tight deadlines are my specialty! I was up for the challenge and we worked closely together to bring his original sketch to life. His mark was ready with time to spare, gracing the signage at his independent gym’s grand opening.

Iron Will Fitness Logo displayed at the Lexington, KY storefront

Iron Will Fitness Studio’s logo displayed on their Lexington, KY storefront

Fitness Logo Design for Kentucky Gym Brand

The client provided me with a rough sketch of the Greek mythological figure Sisyphus pushing his fabled boulder up a hill. I thought that was a great representation of building strength through repetition. The original drawing suggested a simplified shadowy figure, so I made the hill a simple “swoosh”, and shaded the boulder with straight black lines.

I chose a modern sans serif and varsity combination to suggest a simple, quick to the point philosophy, while nodding to the athletic clientele. Then I colored the high contrast logo in a black, white, and red combination. You don’t get more clean or powerful than that.

Finally, the simple kettlebell weight silhouette as the negative space in the “O” puts a nice finishing touch on the mark. There is no mistaking that this fitness center is where you go to build strength and become your personal best. The client wanted to keep his options open, so I also provided him with a few other color combinations. As with all of my logos, I Pantone color matched each version. This ensures that the colors display the same, no matter what the application. Find out more about Iron Will Fitness Studio at their website.

Contact me for your own fitness logo design

Are you opening up a new gym? Perhaps you need to rebrand your existing fitness center. Contact me so we can get started.

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