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Band shirt graphic design for The Rough CustomersThe Rough Customers

Lexington, KY

My friends in Lexington’s favorite (only) ska band The Rough Customers approached me for a new band shirt graphic design. They requested a parody of the famous Ale-8-One soft drink logo. Ale-8-One (“A Late One”) bottles their ginger based soda near here in Winchester, KY. Since it is a symbol of Kentucky culture, the band chose it to represent them at both local shows and tour dates. Also, the band had just added a new singer, so new merchandise would be a great way to celebrate the new era of the band.

Band shirt graphic design story

Many of my projects involve brainstorming ideas with clients. However, we did not need much back and forth discussion for this shirt design. The band simply requested a parody logo replacing the product name with their own. The design would go on a kelly green shirt, reminiscent of the brand’s bottles. I suggested replacing the stars in the original design with trumpets, in order to give it a subtle nod to the band’s genre.

Rough Customers band shirt design on display at their merch table.

The new shirt debuting on the band’s merch table.

I began the design by tracing the outline of the soft drink’s signature red and white badge. The brand name actually uses a hand drawn mark, instead of a conventional font. As such, I studied the original. I wondered what other characters would look like if they were written in this style. Then, I started working in Adobe Illustrator. I started with the conventional sans serif font Myriad Pro, spelling out each letter. After that, I outlined them, and warped them using envelope filters, as well as the pen tool. I spent the bulk of my time getting the sizes and weights of each new character just right in order to mimic the original logo’s feel.

Finally, I substituted the aforementioned trumpets in place of the original’s stars. The end result? The Rough Customers‘ fans loved donning the bright green, red, and white shirts while skanking at the band’s shows.

Contact me for your band shirt graphic design

Do you play ska, punk, metal, rock, or even Mongolian throat singing? I’ve got you covered. I love designing shirts for bands and music artists. Contact me today to get started.

Dining Out for Life full page ad campaign designAVOL

Lexington, KY

I created this ad campaign design for AVOL in Lexington, KY. It is a nonprofit which organizes AIDS volunteers. They loved the trade publication ads I made for them previously. Therefore, they contracted me for their biggest annual event campaign. For one day every September, local restaurants donate 25% of their proceeds to fighting AIDS. The organization needed a few different print sizes. These included an 11×17″ poster size and varying newspaper ad sizes, as well as bookmarks.

Ad campaign design story for AIDS benefit

Ad campaign design in marquee format at CRAVE Festival, Lexington, KYMy local chapter of the AIDS charity gave me creative freedom on this project. They only suggested a retro 1950s diner theme. They also sent a few public domain images to inspire me. These included the vintage waitress illustration I finally chose. I also redesigned their existing event logo with a new one which continued the theme. After my instructions, I poured through old 1950s ads for inspiration. Their futuristic floating shapes and pastel color palettes, as well as the kitschy mixed fonts made the cut.

I arranged these elements to suggest motion and give them a fun feeling overall. I did this by tilting text blocks and highlighting objects with different shades. A pink gradient gives shine to the restaurant and sponsor lists. The ad pieces had many moving parts, from the list of participating restaurants to information about a related art exhibit. I got creative to ensure synergy and legibility from the biggest to smallest versions.

I met the challenge of making the ad art both attractive and easy to read. Also, I crushed the deadline in plenty of time for last minute revisions. My clients raved about the finished product.

Contact me for your ad campaign design

I’ve improved the print images of many charity nonprofits and small businesses. Contact me today to join the growing list. Let’s get started with your advertising campaign!

Analog Apostles "Diver" Band Shirt Design by Kentucky Band Merch ArtistAnalog Apostles

Lexington, KY

Ahoy, ye scurvy sea dogs! This band shirt design for my former rock band Analog Apostles is one of my favorites. I created this two color screen printed art before we loaded up our van and left for our Summer 2014 tour of the USA. These eery shirts were instantly hot sellers. Several years after they were pressed, I still see them around town here in Lexington on occasion. I love being a band merch artist and creating musician shirt art! We’re going to plunge 20,000 leagues into the sea and talk about the thought and work that went into this band apparel design.

Analog Apostle musician shirt art modeled by a cool guy in Kentucky.

I’m not sure what the world’s coolest guy Fred is doing here, but the shirt looks good on him.

Band Shirt Design – limited inks for apparel printing on a budget

Everybody loves to wear a good black band shirt. I know I do, at least. Seriously, I have probably filled half of my t-shirt drawer with black apparel featuring musician shirt art. Mostly for my clients’ budgetary reasons, my shirt designs usually feature only one or two screen printed ink colors. Also, black is the most popular shirt color. Many shirt printing businesses offer special discounts on them. I can still make a big impact, even though I am not drawing from a large color palette.

This design definitely provided a lot of bang for our indie band’s very limited bucks! I chose a color combination that consisted of cool turquoise blue and a light green shade. They come together to create an aura that is both mysterious and soothing. This makes the two distinctly bright ink colors really stand out against the stark black background of the shirt itself.

Deep sea themed band shirt design for a Kentucky indie rock group

The chilling deep sea diver bust is up front wearing a vintage style diving helmet. I feel that this element adds to the mystery of the overall design. Who or what could be lurking behind the mask? The unknown figure in the foreground makes for an unsettling and potentially dangerous focal point. How spooky is that?

It turns out that the uncanny valley has a body of water running through it. A pattern of waves comes together in order to create the green background behind the diver. I actually took the cool water shapes from a photograph of the ocean. I simplified the aquatic image down to just two colors using Adobe Photoshop. This way, it would work on the screen printed art. Then, I finished cleaning it up for the vector art application using the Adobe Illustrator application. This way, I removed the shadows so that it would only display the highlights in green.

Band merch artist details fonts and styles

Finally, I added the band’s name at the top of the design in a tall serif style type. Because of the deep sea theme, I used a vintage font that I felt could easily be found on a pirate ship flag. Perhaps one might even find it emblazoned on a buried treasure map. In fact, it is the very same font that has been used by Major League Baseball team the Pittsburgh Pirates in the past, MLB Tuscan.

I began by first setting the word “ANALOG” at the top in the turquoise hue. Then, I continued by reversing out the word “APOSTLES” so that it would read in black over the green water background. Therefore, it makes the best use possible of the negative space of the shirt itself. It creates the illusion of a three color design. This way, it still remains legible as part of the name of the band, while adding some depth to the overall design. Do you get the dad joke that I was making there? Depth? Water? I am a father who has a young son, so silly puns are my forte’.

You need a professional band shirt design of your own

Way back in 1999, I was a student at Murray State University studying Art, with an emphasis on Graphic Design. During that time, I started up my own freelance graphic design business right from my dorm room. I have been playing the guitar and singing in independent bands all around Kentucky since 1997. Over the years, I have combined my two passions many times.

I have made designing music merchandise for bands one of my specialties. In fact, it’s one of my favorite things to do. Networking with other musicians has taught me a lot about this print graphic design genre. This art was a callback to our most recent independent EP “The Other Side of the Sea”, which I also designed the layout for. Some players prefer more literal, music based interpretations in their merch designs instead.

Every band or artist needs to sell physical merchandise at their shows. If you want to successfully grow your fanbase, you must have some quality merch items on your table. Buttons, stickers, CDs, refrigerator magnets, and can koozies are great ideas.

One of the most effective ways for music fans to support their favorite local artists is wearing their shirts wherever they go. An eye catching apparel design can start up conversations with both friends and strangers alike. Subsequently, this investment would make a great way to help spread the word about your own brand.

Contact me for your own band shirt design or musician shirt art

Do you need a band merch artist? Let’s work together to find your perfect fit. Contact me today if your indie band or record label needs a rad shirt design of your very own!

Girls Who Code Shirt

"Girls Who Code" retro shirt design front and backGirls Who Code

Murray, KY

I created this retro shirt design for a Murray, Kentucky based programming club. Since the organizer loved my shirt design for her previous group “Women in Computing“, she reached out to me once again. Since she asked for housewives from vintage ads on pink shirts, that design was decidedly more “girly”. This time around, she wanted something less feminine, since there were also males helping with her new group “Girls Who Code”. She still wanted to continue our previous kitsch art theme, while keeping the “nerd” vibe going. Her only other requirements were for the design to be two ink colors screen printed on navy shirts.  I was happy to comply. I excel at this format because many of my apparel clients stick with only one or two colors. My specs were on paper, so I got to work right away.

Retro shirt design empowers females in technology fields

First, I searched through my vast stock photography catalog. I quickly found a retro photograph of a wind-up robot that would obviously be a perfect fit. The robot’s colors were then simplified down to only cyan blue. Next, I overlaid it partially on both the white strips and the negative space. Thus, I added just the right amount of contrast.

I then laid out the text in mixed “Chicago” and “MT Script” fonts to add to the fun. I tilted both the robot and text section at opposite angles, so I could give the art a little more movement. Therefore, it really jumps out at the viewer instead of a more conventional design. Finally, no coding related design would be complete without incorporating some ones and zeros. Thus, I had to top it off with a few.

Contact me for your own retro shirt design

If you’re in a technology club looking for a shirt design that stands out? Then contact me today!

Wolfe County Public Library Logo

Wolfe County Public library Logo design by Derek PriceWolfe County Public Library

Campton, KY

This Eastern Kentucky reference center commissioned a library logo design and website package. My clients at Muhlenberg County Public Libraries recommended me. I previously had also provided a logo and website for them.

Traditional style green library logo design

The library board did not request very many specifics at first. They needed a strong, traditional mark incorporating shades of green. Therefore, Wolfe County’s staff chose the tried and true “donut” ring format from my initial mock up sketches. If it’s good enough for Starbucks, then it’s good enough for my clients. I selected the classic and strong Clarendon font to use throughout the library logo design. A serif font such as Clarendon is always a winner in applications like these. After that, I then wrapped the text “Wolfe County Public Library” around around the ring frame. Outline strokes of varying thicknesses in the ring helped give the mark a subtle uptown feel.

The arched ribbon that reads “WCPL” is the focus element, and also suggests a bookmark. The opened book in front of the ribbon creates depth and perspective. A simple “Est’d 1967” in front of the book reminds viewers of the library’s staying power in the community.

Finally, I topped the design off with the green and white mountains sprawling in the background. These elements are a nod to the beautiful mountains and hollers in Eastern Kentucky. WCPL ordered several tweaks and revisions as we went along. In the end, however, the library board were very happy with the finished product. It was time to move on to their website design.

“Book” me to design your library logo design

Are you a public library coordinator? Do you run a small business or nonprofit? Do you need a strong, traditional mark to represent your brand? Contact me today.

Iron Will Fitness Studio Logo

Iron Will Fitness Studio Logo - Lexington, KYIron Will Fitness Studio

Lexington, KY

I designed this fitness logo for a new workout studio startup based here on the South side of Lexington, KY. The owner was up against a tight deadline to open his first location. Luckily for him, tight deadlines are my specialty! I was up for the challenge and we worked closely together to bring his original sketch to life. His mark was ready with time to spare, gracing the signage at his independent gym’s grand opening.

Iron Will Fitness Logo displayed at the Lexington, KY storefront

Iron Will Fitness Studio’s logo displayed on their Lexington, KY storefront

Fitness Logo Design for Kentucky Gym Brand

The client provided me with a rough sketch of the Greek mythological figure Sisyphus pushing his fabled boulder up a hill. I thought that was a great representation of building strength through repetition. The original drawing suggested a simplified shadowy figure, so I made the hill a simple “swoosh”, and shaded the boulder with straight black lines.

I chose a modern sans serif and varsity combination to suggest a simple, quick to the point philosophy, while nodding to the athletic clientele. Then I colored the high contrast logo in a black, white, and red combination. You don’t get more clean or powerful than that.

Finally, the simple kettlebell weight silhouette as the negative space in the “O” puts a nice finishing touch on the mark. There is no mistaking that this fitness center is where you go to build strength and become your personal best. The client wanted to keep his options open, so I also provided him with a few other color combinations. As with all of my logos, I Pantone color matched each version. This ensures that the colors display the same, no matter what the application. Find out more about Iron Will Fitness Studio at their website.

Contact me for your own fitness logo design

Are you opening up a new gym? Perhaps you need to rebrand your existing fitness center. Contact me so we can get started.

Thistle Cottage Spring 2015 Victorian Tea Poster DesignMuhlenberg County Public Libraries / Thistle Cottage

Greenville, KY

For the second year running, MCPL once again hired me to make their annual Victorian Tea poster design. I started by laying this design out in kiosk size. Then, I resized the art into several smaller formats. Half page newspaper ads were the smallest size.

Thistle Cottage holds their annual Victorian Tea in downtown Greenville, Kentucky. The party is a Victorian themed event where both mothers and daughters dress up and enjoy a traditional tea party. It is a popular event where families can go back to experience a simpler time in history that their ancestors once knew. The air of nostalgia brings little girls’ tea parties to life. Servers and staff also dress in period attire. An elegant event such as this called for an equally classy poster design.

Victorian Tea Poster Design in Kentucky

I really enjoy sifting through vintage Victorian ads. Obviously, I patterned this poster design after them. I started with the featured black and white illustration of the mother and daughter characters. The poster’s background is dressed in a “shabby chic wallpaper” pattern with the drab colors that were fashionable in that era. 

My favorite feature of any good Victorian ad is the variety of fonts and dingbats in use. Artists seem to always use a dozen fonts in any given piece. It looks like the advertiser aimed to use as many fonts as possible in one space. These warped font styles often remind me of the circus. It’s as if the carnival barker pulled double duty and was also hired to design the poster layout. Both the teapot and pointing finger ornaments give the composition an old time “over the top” feel. Step right up!

Contact Me For Your Victorian Tea Poster Design

Are you hosting a retro event? Contact me today for your own poster design!

Rough Customers Concert Poster Design - Lexington, KY ska bandThe Rough Customers

Lexington, KY

Pick it up! The Rough Customers are Lexington, KY’s only third wave ska band – as far as we know! In 2014, my band at the time Analog Apostles performed with them and Nashville, TN soul rockers Ravenhill. Ravenhill made a tour stop in Lexington at the Sidecar, next door to Al’s Bar. The Rough Customers’ live show is all about fun, and that’s the vibe I was going for with this concert poster design.

Large format concert poster design

The featured photo of the classic pin-up girl and phonograph was given a “washed out” effect, which I made by reducing the colors using Adobe Illustrator. I then added the hypnotizing bright blue swirl in the background to enhance the kitsch factor. I lettered the bands’ names in a watermelon red using the retro “Badaboom” font, since it always signals good times. Additionally, I used the “Cherry Cream Soda” font for the other text, completing the poster’s vintage 50s feel. Finally, I added a QR code to the concert poster design so that potential concert goers could RSVP to the event on Facebook by scanning the poster with their smartphones.

The Rough Customers never disappoint when they take the stage, and always draw a big crowd. This show was definitely no different, since we filled the small room to capacity. I would like to think that my eye catching design helped with that aspect. I always design and print my 11×17″ posters to promote shows and other events that I put together. The large format gives me more canvas to play with. It is also more eye catching than a letter sized flyer when hung in store windows.

Hire me to create your concert poster design

Are you a musician or band needing a concert poster design? Contact me!

banner design - Misty Mountain String Band 3x5'

Misty Mountain String Band

Louisville, KY

Misty Mountain String Band's banner design on display at a show.After designing MMSB’s CD layout for “Went to the Well”, the band returned, asking me to create a large banner design. This three foot by five foot vinyl banner travels with the band and helps the boys look professional when on stage.

Banner design for Kentucky bluegrass and folk band

The affable string band sound describes their sound as “What it sounds like when a banjo smiles.” Similarly, this banner is both warm and inviting. The large banner layout features text and ornaments arranged in a vintage two color “show poster” style. First, I set the stage with a neutral color background with a rough burlap texture. I then mixed the two big, bold fonts for the main title in bright orange.

Afterward, I reversed the words “Misty Mountain” out of a long orange block using a Western style font. This is a divider in the middle of the main title to break the banner design up visually, and it function as ground for the squirrels to stand on. I set the rest of the band’s name in a heavy sans serif style font. I randomly nudged the position of some of the letters in order to give the title the appearance of being manually screen printed by a letterpress such as Nashville’s Hatch Show Print.

After that, I added the band’s requested twin squirrel and banjo line drawings in a bold, dark green. This gives the overall design a natural feel with more weight. Finally, I added some distress to the entire banner design composition using a grunge pattern eraser. How much more bluegrass can you get? The answer is none – none more bluegrass!

Graphics for your concert promotional banner design

Are there big summer music festival bookings in your future? Do you need a large banner design to make your group look more professional on stage? Contact me today to get started!

Muhlenberg County Public Library Website DesignMuhlenberg County Public Libraries

Greenville, KY and Central City, KY

A complete overhaul was in order for my hometown’s outdated library website design. The existing site was rife with errors at the time. It also had a lot of content that was very hard to navigate. The design was unattractive as well. Naturally, MCPL called me in to step in as their new public library web designer.

Public library web designer – project details

I began by bringing their web presence up to date with a clean white design. It features their new logo, which I also designed. Then, I added a colorful image slider, which included relevant, royalty free stock photography. I also reorganized and streamlined their existing navigation menu. It now includes just four main headings with drop down menu items.

Library staff members worked with me to find the best way to simplify and condense the original content. We came together to create a system that staff could easily update by themselves. This is so important for a library website design.

Additionally, the sleek online calendar displays upcoming events. These include happenings such as storytimes and book signings. The website calendar can easily sync with iCal, Google Calendar, and others.

Patrons can access all of the libraries’ online databases in order to check out books and other media. The complete catalog is conveniently at users’ fingertips. It is directly searchable right from the library website design main menu.

I also built a separate mobile version of the site. This enables patrons to keep up with both library branches on the go using their smartphones and tablets. Customers may still access the full catalog and other features with the separate mobile site. This is a complete web solution.

Library Website Design in Kentucky

Check out the site here! Does your business or nonprofit have a large amount of content that needs an update? Perhaps your site is in need of a fresh makeover. I would love to help! Hire me to be your public library web designer.