kentucky derby

Muhlenberg County Public Libraries

Greenville, KY

In previous years, I employed line art from Victorian age ads for MCPL’s annual Mother’s Day Tea. However, I decided to switch things up for the 2019 event. The library wanted to incorporate a theme to coincide with the Kentucky Derby. Therefore, I set out to create an authentically vintage library event poster.

Library event poster design story

I spent several hours studying minstrel show advertisements from years gone by, circuses, and other attractions. Their font treatments and type styles specifically caught my eye. These are crucial elements in capturing the look and feel of these posters. After much internal debate, I settled on a muted yellow, blue, and red color scheme. I then chose my fonts.

Library event poster typography

First of all, I employed a tall sans serif font called Kankin, reminiscent of those used in the vintage posters, for my my titles and large text. I outlined all of the large text in a thin black stroke in order to complete the period style. Next, I used the Wide Latin serif font, along with Trajan Pro, to spell out the rest of the content.

The director also suggested I incorporate some roses in the poster as part of the Derby theme, so I worked them into the main title. I situated one on either side of the words “Spring 2019” at the top to give it a little extra flair.

Horse outline used in library event poster

For a while, I had wanted to incorporate an image inside a silhouette, much like in many classic movie posters. Once the idea came to me, I jumped at the chance. The classic Victorian lady depicted could very well be on her way to a horse racing event of the day. I chose the silhouette of a jockey and horse that was the most obvious, since it was an action shot. The jockey is high up on the horse’s back, ready to cross the finish line, as the horse’s tail swishes in the wind.

Need a library event poster design? Contact me today!

Does your public library have a special event coming up? Then you need to hire a professional graphic designer to help with your advertising!  Contact me today.