Sara Drury is a longtime friend of mine whom I’ve worked with on projects off and on over the years. In the Summer of 2019, she approached me about revamping her website, since she would soon be releasing a new book. She was transitioning away from a makeup focused business model to a holistic one that benefitted many aspects of women’s lives. As such, she needed to change her primary domain name. I contacted her domain registrar directly in order to get all of that sorted out. I had a lot of ideas on how to help her reorganize the content on her life coach website design.
There was no time to waste, so Sara and I got to work on brainstorming right away.
Life Coach Website Design story – Layout and Design
As we exchanged ideas, it became apparent that she needed to emphasize the ways potential clients could engage with her. Sara’s main point of entry at that juncture was a free PDF workbook offer. The existing site displayed it both as a featured area above the fold on her site and in a popup. The call to action added potential customers to her email list funnel. She also hosted a weekly podcast, usually focusing on female empowerment, which sometimes featured business leaders as guests. With her book launch looming, we brainstormed ways to update both the layout and copy to help guide users more effectively.
Sara Drury refers to her business’s specific brand of life coaching as “magik”. Her method focuses on helping women nationwide find success. She specifically stresses that meditation can tap into the strength found in the subconscious mind. Positive affirmation mantras are also useful keys for building her clients’ confidence. That could conceivably sound intimidating or fishy to those who are uninitiated. Therefore, it was very important for the site to appear as friendly as possible. Sara’s spunky and inviting personality comes across in the redesign. Everything from the photography, to the icons, to the font choices is important in getting this across to her visitors.
Life Coach Website Design Colors
Sara provided me with a helpful guide for her brand’s media assets. It consisted of the hex colors I needed to adhere to. Bold, vibrant shades of pink and red leap off of the page. The occasional mint green accent gives just the right amount of spice to the palette. Otherwise, the site is mostly a clean, white background throughout. This lets the site breathe.
Content Optimization for Life Coach Website Design
As far as her changes in content went, we discussed several ways in which we could streamline it. We whittled down the menu to a much more laser focused four items. We chose to de-emphasize any pages and posts that continued to promote her skincare and makeup tutorials. Since her business model was changing, the site’s content needed to follow suit. As Donald Miller is prone to say on his podcast, “If you confuse, you lose.” In fact, his best selling book The Story Brand is a mutual favorite of Sara’s and mine. We referred to it often while finding the overall tone of her redesigned site.
Sara tasked me with editing her biography as well, which was featured on her About page. She provided a great starting point. From there, I edited a few of her grammatical and spelling errors. Afterward, I tightened up some of her sentences’ structures to make them flow better. I made sure to add all of the appropriate links and images. I did this in order to give her potential clients the complete picture of Sara’s personality. That way, the services she could provide to them would become much clearer.
Life Coach Website Design – Finishing Touches
I added a podcast player for her “Inner Beauty School” show in a discreet grey strip at the top of the home page. It incorporated Sara’s Libsyn RSS feed information, so that users could subscribe to the podcast right from their mobile phones. Alternately, they could choose to download the newest episode of the podcast. I also reconfigured her blog section to feature the most recent podcast episode in each entry, with optimized show descriptions.
Finally, Sara had a few important lead capturing pages already set up off site. These served as order pages for her books and workbooks, which in turn added people to her email list. I made one last run through of all of her content so I could make sure that those pages were properly set up and linked. At last, everything on the site was well organized, and in harmony with the corresponding lead capturing pages.
Contact me for your Life Coach Website Design
We had finally wrapped up the production on her new life coach website design. Afterward, Sara and I agreed to continue working on the site’s content together going forward. I committed to help her to keep the site regularly updated. My duties also included keeping each of her blog posts optimized. This would help Google and other search engines to find them more easily. We have also made a pact to help each others’ businesses grow by leveraging each of our spheres of influence.
Do you run your own life coaching business? Let me help you to maximize your website to reach the clients you need. Contact me today to get started.