Resolute Repairs Logo
Lexington, KY
My neighbor Drew was starting up his own home repair business. It just so happened that I needed some repair work done on my home. As luck would have it, he also needed a contractor logo design for his company. We struck up a barter deal for each of our respective services, then we both got to work!
Contractor logo design story
Drew and his partner Daniel wanted to represent their brand with a simple, classic mark. Specifically, they wanted art that was text based, with subtle image elements. They needed big, bold art that got right to the point, but did not have any specific font or element in mind. Rather, they desired a specific turquoise shade. I used this information to draw up a series of comps.
Out of all of my sketches, Drew chose the version with a simple italicized, bold serif font. Inside the line separating the two words, I reversed out “LLC” in the ubiquitous Helvetica Bold font. On either side of that, I placed circular Phillips head screw shapes. These subtle elements reinforce the home repair business category. The right screw shape also implies a dot on top of the lowercase “i” in the word “Repairs”.
Finally, the capital “R”‘s in each of the words connect. The company could use this separate mark in alternate branding applications, from uniform embroidery to vehicle wraps. I was happy with the drywall work performed by my new client. Drew and Daniel were thrilled with their new contractor logo design. Win/win!
Contact me today for your contractor logo design
The word “resolute” is a synonym for “determined”. Whether it comes to your print or web image, I am resolute to help you to look your best. Does your company need a contractor logo design? Send me a message today.
The Gagne Group
Rochester, MN
The chairman of this entertainment booking company had worked with me on several projects before. For this new project, he requested a classy, sturdy mark to represent his brand. The right booking logo design is extremely important to establish a company’s image.
Booking logo design story
We met several times to brainstorm the right image. During our meetings, my client decided on a logo hearkening back to Greco Roman fonts and architecture. The popular Trajan Pro serif font nails the look he desired. It is a familiar. Everyone uses it. However, it is a timeless go-to font. The word “The” on the top gives the mark a touch of modern class, since it is set in the LHF Tideway Script. I then embossed all of the logo lettering so as to give it a chiseled effect. That effect, along with the the brown stroke, make the yellow text appear gilded.
Finally, I added a subtle shadow that gives the words depth. After I finished my work on the fonts, I focused on the background shape. It is a mix between a roof and a shield, rounded at the bottom. The “roof” invokes images of the Parthenon, as well as many other classical structures. I styled the background with a pattern of grey clouds. This pattern simulates marble. I also added an inside stroke emboss to give it more depth and a high end engraved feel. Perfect for a booking logo design.
Last of all, I added an outside stroke, shadow, and a white overlay to give it a glossy shine. The final product pleased my client, to say the least. In addition to the full color logo with effects, I also included a simple black and white version. I always provide my customers with files for any application. Whether you need to use your logo on uniforms, print ads, or billboards, I have you covered.
Hire me for your booking logo design
You run a high end booking agency. Your brand’s image needs to reflect the discerning taste of your roster and clients. Contact me today to get started.