Dogwood Lake(s) was a popular campground which featured two man made lakes. I grew up in Western Kentucky, just a few miles away from the park’s location in rural Dunmor, bordering Logan County. I have many fond memories of swimming there as a kid, as well as watching their fireworks displays on the Fourth of July. During this period, Dogwood Lakes also operated an amusement park on site. The camping site held many special events throughout the year. I laid out and updated their annual print brochure design when I worked there on site in the early to late 2000s.
Print Brochure Design story for Western Kentucky Campground
This twelve panel fold out features on site photos Dogwood provided me. These demonstrate the fun activities potential visitors could expect. I also used several images of their mascot Top Dog. Talented illustrator Ricardo Lowenstein created TD. I dressed the lovable furball up in a variety of festive costumes to suit each of the events’ descriptions. Top Dog starred as a racecar driver, Uncle Sam, a pirate, as well as other fun characters. I also took this approach for Dogwood’s newspaper event ads.
I colored the print brochure design background simply in vibrant gradients of blue and yellow. These hearken to sunshine and clear blue waters, the perfect backdrop for outdoor fun. I set the main titles in the bold Badaboom font. Thus, the whole piece retains a fun, comic book style feel throughout. Recipients unfolded these big, beautiful brochures, and instantly knew they were in for a good time when they visited the park.
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