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Website Design

Sara Drury - life coach website design for podcasterSara Drury

Lexington, KY

Sara Drury is a long time friend. She has worked with me on projects off and on throughout the years. In the Summer of 2019, she approached me about revamping her website, since she would soon be releasing a new book. She was transitioning away from a makeup focused business model to a holistic one that benefitted many aspects of women’s lives. As such, she needed to change her primary domain name. I contacted her domain registrar directly in order to get all of that sorted out. I had a lot of ideas on how to help her reorganize the content on her life coach website design.

There was no time to waste, so Sara and I got to work on brainstorming right away.

Life Coach Website Design story – Layout and Design

As we exchanged ideas, it became apparent that she needed to emphasize the ways potential clients could engage with her. Sara’s main point of entry at that juncture was a free PDF workbook offer. The existing site displayed it both as a featured area above the fold on her site and in a popup. The call to action added potential customers to her email list funnel. She also hosted a weekly podcast, usually focusing on female empowerment, which sometimes featured business leaders as guests. With her book launch looming, we brainstormed ways to update both the layout and copy to help guide users more effectively.

Sara Drury refers to her business’s specific brand of life coaching as “magik”. Her method focuses on helping women nationwide find success. She specifically stresses that meditation can tap into the strength found in the subconscious mind. Positive affirmation mantras are also useful keys for building her clients’ confidence. That could conceivably sound intimidating or fishy to those who are uninitiated. Therefore, it was very important for the site to appear as friendly as possible. Sara’s spunky and inviting personality comes across in the redesign. Everything from the photography, to the icons, to the font choices is important in getting this across to her visitors.

Life Coach Website Design Colors

Sara sent me a very helpful guide for her brand’s media assets. It consisted of the hex colors I needed to adhere to. Bold, vibrant shades of pink and red leap off of the page. The occasional mint green accent gives just the right amount of spice to the palette. Otherwise, the site is mostly a clean, white background throughout. This lets the site breathe.

Life coach website design client Sara Drury

The Magik Maker herself, Sara Drury!

Content Optimization for Life Coach Website Design

As far as her changes in content went, we discussed several ways in which we could streamline it. We whittled down the menu to a much more laser focused four items. We chose to de-emphasize any pages and posts that continued to promote her skincare and makeup tutorials. Since her business model was changing, the site’s content needed to follow suit. As Donald Miller is prone to say on his podcast, “If you confuse, you lose.” In fact, his best selling book The Story Brand is a mutual favorite of Sara’s and mine. We referred to it often while finding the overall tone of her redesigned site.

Sara tasked me with editing her biography as well, which was featured on the About page. She provided a great starting point. From there, I edited a few of her grammatical and spelling errors. Afterward, I tightened up some of her sentences’ structures to make them flow better. I made sure to add all of the appropriate links and images. I did this in order to give her potential clients the complete picture of Sara’s personality. That way, the services she could provide to them would become much clearer.

Business Coach Website Designer – Finishing Touches

I added a podcast player for her “Inner Beauty School” show in a discreet grey strip at the top of the home page. It incorporated Sara’s Libsyn RSS feed information, so that users could subscribe to the podcast right from their mobile phones. Alternately, they could choose to download the newest episode of the podcast. I also reconfigured her blog section to feature the most recent podcast episode in each entry, with optimized show descriptions.

Finally, Sara had a few important lead capturing pages already set up off site. These served as order pages for her books and workbooks, which in turn added people to her email list. I made one last run through of all of her content so I could make sure that those pages were properly set up and linked. At last, everything on the site was well organized, and in harmony with the corresponding lead capturing pages.

Contact me for your Life Coach Website Design

Finally, we wrapped up the production on her new life coach website design. Afterward, Sara and I agreed to continue working on the site’s content together going forward. I committed to help her to keep the site regularly updated. My duties also included keeping each of her blog posts optimized. This would help Google and other search engines to find them more easily. We have also made a pact to help each others’ businesses grow by leveraging each of our spheres of influence.

Visit the redesigned SaraDrury.com here!

Do you run your own life coaching business? Let me help you to maximize your website to reach the clients you need. Contact me today to get started.

Filed Under: Website Design

Responsive library web design for Cynthiana, KY public libraryCynthiana Harrison County Public Library

Cynthiana, KY

Word gets around amongst Kentucky librarians! I have done print and web work for Muhlenberg County Public Libraries for years. Because of this, MCPL’s director recommended me to the staff at nearby Cynthiana’s library system. Cynthiana-Harrison County desperately needed a new library web design to replace their dated online presence.

Library web design colors and appearance in Kentucky

Cynthiana’s staff reached out to me with a long list of features to add, as well as content to update. Their existing site was nothing short of a relic. It had not been upgraded in years, and was not compatible with modern users’ phones and tablets. In short, the library web design needed a complete makeover to bring it up to date.

The first order of business was replacing the drab maroon and grey color scheme. I instead used a clean, bright pallet of blues and light greens. These colors lined up nicely with their new “tree and building blocks” themed logo design.

Features incorporated in new library web design

A pleasing, modern appearance is important, but if the site lacks important features, it is worthless. I worked closely with the staff to craft a site true to their slogan “Branching Out Into the Community”. From the top down, Cynthiana’s redesign is feature packed, both for tech savvy users and others who are not. Every important feature sitewide is easy to find from the home page. Whether customers are using tablets, phones, or their desktops, the site is fully responsive. 

Patrons can search the library catalog directly from the search box in the header. They may also drill down by choosing from categories in the site’s menu. The menu also outlines all of the many programs, services, and spaces the library offers. As the user scrolls down this library web design, the menu sticks to the top of the browser window and follows them.

A responsive slider sits beneath the menu. It highlights key content throughout the site with relevant images. I stress to my clients the importance of featuring real people engaging in their products and services. It was evident right away that Cynthiana’s library is a crucial community hub. The photos throughout the site reflect this so well.

Below the slider, three columns of widgets expand on what the library offers. The Announcements section lists excerpts of both library and community news. It links to the library’s blog for further information. In the middle, graphics link to online apps and services. The right column features a list of upcoming events. When users mouse over each listing, a graphic and excerpt pops up. They may click to register for each event and access more information.

Visit the site here.

Hire me to create your new library web design

Kentucky’s public libraries are important to both me and my family. I consider it a privilege to work with library staff to provide their ideal solutions. Does your system need print design or a perhaps a new library web design? Contact me today to get started.

Filed Under: Website Design

Sempervivi band website designSempervivi

Lexington, KY

I made this 2017 band website design for my own punk rock music project Sempervivi. We perform in Lexington, KY and the surrounding region. 

In addition to releasing our second EP “Always Alive”, I had a lot of merchandise and other promotional material to design. I hastily assembled a new website redesign which was themed after the album art. However, I was never happy with how it looked or functioned. The layout did not flow very well on mobile devices and the blog focused home page seemed dated. Thus, I carved out some time to create a new site that retained the color scheme of the EP, but fostered a much more user friendly experience. Time to put on my band web designer hat!

Band website design story

I have been a website designer for almost as long as I have been a musician who plays in bands. Naturally, my profession and my hobby have intersected many times over the years. I am always evolving, and always reaching out to learn better, more efficient methods. This applies to writing and performing songs, as well as designing clean, responsive web solutions. My two passions come together and dovetail in this website redesign project.

The main improvements I needed to make included the overall aesthetics. The old site was, frankly, bland and boring. I needed to add some video and bring the overall look of the site up to current tastes. Fonts were to be changed from a conventional sans serif to a more trendy slab. Features wise, I sought to downplay the blog. While still important, I only updated it every few months. As such, I needed to change the focus of the site from the blog entries to the overall story of the band, the music itself, and upcoming events.

Band web designer – Website homepage overview

The home page header background video loop gives a strong first impression. I stitched together a few performance highlights from several venues into a 30-second clip using Apple iMovie. Since Sempervivi could appear as either a solo act or as a band, I featured footage of both formats. The video is overlaid by a muted shade of the green used for the “Always Alive” EP’s cover. In front of the video background, I embedded a compact Bandcamp player containing the newest EP. Below in large type, the site tagline concisely summarizes Sempervivi in two sentences. Last, the call to action “BOOK NOW” button punctuates the introduction.

Visitors can hear our music and get a synopsis of what it’s about, then navigate to my booking form without ever having to scroll down. The most important content all lies squarely above the fold. The next section down reveals a list of upcoming shows on my calendar. A plugin pulls a feed of future performances from the Facebook page. By using this, I avoid having to enter event information twice, as I was before when using an events calendar plugin. If a particular date interests a fan, they can click and go directly to the Facebook event to RSVP. The section’s columns clearly display event dates, titles, venues, and cover images.

The rest of the homepage contains subsections displaying a longer “About” paragraph and an Instagram feed. Thumbnails and snippets from the most recent blog entry also keep fans up to date.

Additional band website design features

The rest of the pages on the site contain all of the information newcomers and longtime fans alike need. Each individual page displays a different featured image in its header. These range from action shots on stage to candid photos to show band members’ personalities. In particular, I am very happy with how the Song Lyrics page developed. I created an anchored list which comprises of all of the songs in my arsenal. Each section contains the verses, bridges, and choruses for the songs. If a song was featured on an album, I added its individual Bandcamp player above the lyrics. This way, the site’s visitors can listen along to the song while they read the words. The Biography page provides the details on the band’s history, then features clips of glowing album reviews at the bottom.

I update the blog every so often with news to keep everyone in the loop. The blog archive page shows a list of the most recent news entries. Each one displays the featured image above an excerpt, which fans can click in order to read the full entry. Next to the blog, in the sidebar, the booking call to action button reappears above the Upcoming Shows feed. Finally, I set up a store page on the site so that I could sell my merchandise directly. I factored in shipping from my account and created secure buttons so fans who can’t attend a show can still buy our shirts, CDs, stickers, and buttons.

Contact me today for your band website design

Overall, the site condenses down neatly to display on mobile phones and tablets. This responsive design ensures that none of the visitors will get frustrated trying to navigate through the content. The site can meet its goal of expanding my music’s brand. Does your indie band or record label need to hire a band web designer? You need a solution that is both easy for your fans to use and for you to update. Contact me today and let’s make it happen!

Filed Under: Website Design

Muhlenberg County Public Library Website DesignMuhlenberg County Public Libraries

Greenville, KY and Central City, KY

A complete overhaul was in order for my hometown’s outdated library website design. The existing site was rife with errors at the time. It also had a lot of content that was very hard to navigate. The design was unattractive as well. Naturally, MCPL called me in to step in as their new public library web designer.

Public library web designer – project details

I began by bringing their web presence up to date with a clean white design. It features their new logo, which I also designed. Then, I added a colorful image slider, which included relevant, royalty free stock photography. I also reorganized and streamlined their existing navigation menu. It now includes just four main headings with drop down menu items.

Library staff members worked with me to find the best way to simplify and condense the original content. We came together to create a system that staff could easily update by themselves. This is so important for a library website design.

Additionally, the sleek online calendar displays upcoming events. These include happenings such as storytimes and book signings. The website calendar can easily sync with iCal, Google Calendar, and others.

Patrons can access all of the libraries’ online databases in order to check out books and other media. The complete catalog is conveniently at users’ fingertips. It is directly searchable right from the library website design main menu.

I also built a separate mobile version of the site. This enables patrons to keep up with both library branches on the go using their smartphones and tablets. Customers may still access the full catalog and other features with the separate mobile site. This is a complete web solution.

Library Website Design in Kentucky

Check out the site here! Does your business or nonprofit have a large amount of content that needs an update? Perhaps your site is in need of a fresh makeover. I would love to help! Hire me to be your public library web designer.

Filed Under: Website Design