Web design has been one of my specialties since I started back in 1999. I create responsive, image rich brochure style sites for small businesses in Kentucky and nationwide. I also devise more complex business solutions which showcase a variety of products and services. All of the sites I design are very easy for a layperson to update. No coding knowledge is required!
Are you looking for a website redesign that is both complete and comprehensive? Perhaps you need an experienced webmaster that will keep your site up to date, as well as optimized. Whether you need a basic design, a few small updates, or even some SEO content writing help, I am your man.
Contact me today for your business’s web design project
Sample my web design work below, then contact me with your website proposal. I look forward to helping you establish and enhance your business’s online presence.
My friend Jonny recently took a marketing job at a contracting company. Midwest Contracting desperately needed a new logo and a fresh remodeling website design. Since I have designed sites for several other construction firms before, he called me!
Remodeling website design story
As soon as I finished their new logo design and helped them change their email provider, we were ready to focus on the site. Midwest provided a list of features for me to incorporate. Of course, if you are looking to remodel a room in your home, or build a new house, you need to see examples of the company’s work. The Indiana contractor provided me with a plethora of photos to feature.
Once I had all of the pictures, Jonny and I worked together closely to make sure they fit in their proper categories. Midwest Contracting focuses on five main tasks: remodeling, additions, decks and patios, roofing, and foundations. I created pages for each of these categories, and each one featured a photo gallery of work. Visitors may click on the thumbnails in each gallery to display them as larger images in a lightbox format. Each image also has a caption below, and users can navigate through the rest of the image with left and right arrows in the lightbox. The thumbnails also display below the main image, so that users can also navigate by clicking them.
Perhaps the most important feature of the remodeling website design is the large “Get a Quote” form. The form displays prominently on each page. It consists of big, bold fonts and fields in order to catch the viewers’ attention.
I set the homepage apart from the rest of the site by employing a large, fixed image in the background. This photo highlights a deck the company built onto a big, beautiful brick home. I darkened the photo just enough, so that the white text would be legible enough.
My former employer Gary Gunn introduced me to Brian Gillis, a former auto repair shop owner seeking to start a training business. His new company would focus on all aspects of automotive repair, specializing in service advisors working at the front counter. Since Gary trusted me years ago to handle his business coaching website design, I was the ideal candidate to do the same for Brian.
Business Coaching Website Design story
This was a huge project, which was months in the making. While I squared away the nuts and bolts of Brian’s site, he was busy behind the scenes seeking out his initial clientele. Other repair shop owners ran in the same circles with him for years, so he was a trusted figure. We planned out a comprehensive strategy for both the form and function of the site.
This business coaching website hosts both free video clips and members only content. The site is divided into a host of libraries. Each one houses an archive of weekly webinars covering a specific aspect of the automotive repair business. Brian and his clients deep dive into these topics in each webinar. They also meet in person at conferences a few times per year.
Other features of the site include a calendar of upcoming workshops and conferences. I also created a chart comparing the four membership levels for potential customers. The orange menu button is a call to action urging visitors download a free strategy guide and opt into the email list. Finally, I connected all of the secure contact forms on the site to the company’s Mailchimp account. Each one is organized by its own tag. The business coaching website design was complete.
Once I completed the website build, Brian and his team contracted me to keep the site updated. Each week, I edit and upload YNR’s webinars to the site. I also edit and post the free video clips and blog entries, handling SEO duties for each. Check out the site here!
Contact me for your business coaching website design
Do you have a passion for mentoring other business owners? Perhaps you need a web designer to build a membership site, or a webmaster to manage your current one. I’m your man. Contact me today!
Sara Drury is a longtime friend of mine whom I’ve worked with on projects off and on over the years. In the Summer of 2019, she approached me about revamping her website, since she would soon be releasing a new book. She was transitioning away from a makeup focused business model to a holistic one that benefitted many aspects of women’s lives. As such, she needed to change her primary domain name. I contacted her domain registrar directly in order to get all of that sorted out. I had a lot of ideas on how to help her reorganize the content on her life coach website design.
There was no time to waste, so Sara and I got to work on brainstorming right away.
Life Coach Website Design story – Layout and Design
As we exchanged ideas, it became apparent that she needed to emphasize the ways potential clients could engage with her. Sara’s main point of entry at that juncture was a free PDF workbook offer. The existing site displayed it both as a featured area above the fold on her site and in a popup. The call to action added potential customers to her email list funnel. She also hosted a weekly podcast, usually focusing on female empowerment, which sometimes featured business leaders as guests. With her book launch looming, we brainstormed ways to update both the layout and copy to help guide users more effectively.
Sara Drury refers to her business’s specific brand of life coaching as “magik”. Her method focuses on helping women nationwide find success. She specifically stresses that meditation can tap into the strength found in the subconscious mind. Positive affirmation mantras are also useful keys for building her clients’ confidence. That could conceivably sound intimidating or fishy to those who are uninitiated. Therefore, it was very important for the site to appear as friendly as possible. Sara’s spunky and inviting personality comes across in the redesign. Everything from the photography, to the icons, to the font choices is important in getting this across to her visitors.
Life Coach Website Design Colors
Sara provided me with a helpful guide for her brand’s media assets. It consisted of the hex colors I needed to adhere to. Bold, vibrant shades of pink and red leap off of the page. The occasional mint green accent gives just the right amount of spice to the palette. Otherwise, the site is mostly a clean, white background throughout. This lets the site breathe.
The Magik Maker herself, Sara Drury!
Content Optimization for Life Coach Website Design
As far as her changes in content went, we discussed several ways in which we could streamline it. We whittled down the menu to a much more laser focused four items. We chose to de-emphasize any pages and posts that continued to promote her skincare and makeup tutorials. Since her business model was changing, the site’s content needed to follow suit. As Donald Miller is prone to say on his podcast, “If you confuse, you lose.” In fact, his best selling book The Story Brand is a mutual favorite of Sara’s and mine. We referred to it often while finding the overall tone of her redesigned site.
Sara tasked me with editing her biography as well, which was featured on the About page. She provided a great starting point. From there, I edited a few of her grammatical and spelling errors. Afterward, I tightened up some of her sentences’ structures to make them flow better. I made sure to add all of the appropriate links and images. I did this in order to give her potential clients the complete picture of Sara’s personality. That way, the services she could provide to them would become much clearer.
Life Coach Website Design – Finishing Touches
I added a podcast player for her “Inner Beauty School” show in a discreet grey strip at the top of the home page. It incorporated Sara’s Libsyn RSS feed information, so that users could subscribe to the podcast right from their mobile phones. Alternately, they could choose to download the newest episode of the podcast. I also reconfigured her blog section to feature the most recent podcast episode in each entry, with optimized show descriptions.
Finally, Sara had a few important lead capturing pages already set up off site. These served as order pages for her books and workbooks, which in turn added people to her email list. I made one last run through of all of her content so I could make sure that those pages were properly set up and linked. At last, everything on the site was well organized, and in harmony with the corresponding lead capturing pages.
Contact me for your Life Coach Website Design
We had finally wrapped up the production on her new life coach website design. Afterward, Sara and I agreed to continue working on the site’s content together going forward. I committed to help her to keep the site regularly updated. My duties also included keeping each of her blog posts optimized. This would help Google and other search engines to find them more easily. We have also made a pact to help each others’ businesses grow by leveraging each of our spheres of influence.
Word gets around amongst Kentucky librarians! I have done print and web work for Muhlenberg County Public Libraries for years. Because of this, MCPL’s director recommended me to the staff at nearby Cynthiana’s library system. Cynthiana-Harrison County desperately needed a new library web design to replace their dated online presence.
Library web design colors and appearance in Kentucky
Cynthiana’s staff reached out to me with a long list of features to add, as well as content to update. Their existing site was nothing short of a relic. It had not been upgraded in years, and was not compatible with modern users’ phones and tablets. In short, the library web design needed a complete makeover to bring it up to date.
The first order of business was replacing the drab maroon and grey color scheme. I instead used a clean, bright pallet of blues and light greens. These colors lined up nicely with their new “tree and building blocks” themed logo design.
Features incorporated in new library web design
A pleasing, modern appearance is important, but if the site lacks important features, it is worthless. I worked closely with the staff to craft a site true to their slogan “Branching Out Into the Community”. From the top down, Cynthiana’s redesign is feature packed, both for tech savvy users and others who are not. Every important feature sitewide is easy to find from the home page. Whether customers are using tablets, phones, or their desktops, the site is fully responsive.
Patrons can search the library catalog directly from the search box in the header. They may also drill down by choosing from categories in the site’s menu. The menu also outlines all of the many programs, services, and spaces the library offers. As the user scrolls down this library web design, the menu sticks to the top of the browser window and follows them.
A responsive slider sits beneath the menu. It highlights key content throughout the site with relevant images. I stress to my clients the importance of featuring real people engaging in their products and services. It was evident right away that Cynthiana’s library is a crucial community hub. The photos throughout the site reflect this so well.
Below the slider, three columns of widgets expand on what the library offers. The Announcements section lists excerpts of both library and community news. It links to the library’s blog for further information. In the middle, graphics link to online apps and services. The right column features a list of upcoming events. When users mouse over each listing, a graphic and excerpt pops up. They may click to register for each event and access more information.
Kentucky’s public libraries are important to both me and my family. I consider it a privilege to work with library staff to provide their ideal solutions. Does your system need print design or a perhaps a new library web design? Contact me today to get started.