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Print Design Advertising

Dining Out for Life full page ad campaign designAVOL

Lexington, KY

I created this ad campaign design for AVOL in Lexington, KY. It is a nonprofit which organizes AIDS volunteers. They loved the trade publication ads I made for them previously. Therefore, they contracted me for their biggest annual event campaign. For one day every September, local restaurants donate 25% of their proceeds to fighting AIDS. The organization needed a few different print sizes. These included an 11×17″ poster size and varying newspaper ad sizes, as well as bookmarks.

Ad campaign design story for AIDS benefit

Ad campaign design in marquee format at CRAVE Festival, Lexington, KYMy local chapter of the AIDS charity gave me creative freedom on this project. They only suggested a retro 1950s diner theme. They also sent a few public domain images to inspire me. These included the vintage waitress illustration I finally chose. I also redesigned their existing event logo with a new one which continued the theme. After my instructions, I poured through old 1950s ads for inspiration. Their futuristic floating shapes and pastel color palettes, as well as the kitschy mixed fonts made the cut. I arranged these elements to suggest motion and give them a fun feeling overall. I did this by tilting text blocks and highlighting objects with different shades. A pink gradient gives shine to the restaurant and sponsor lists. The ad pieces had many moving parts, from the list of participating restaurants to information about a related art exhibit. I got creative to ensure synergy and legibility from the biggest to smallest versions. I met the challenge of making the ad art both attractive and easy to read. Also, I crushed the deadline in plenty of time for last minute revisions. My clients raved about the finished product.

Contact me for your ad campaign design

I’ve improved the print images of many charity nonprofits and small businesses. Contact me today to join the growing list. Let’s get started with your advertising campaign!
Filed Under: Print Design Advertising

Solar Eclipse Event Poster DesignMuhlenberg County Public Library

Greenville, KY

I created this event poster design for the 2017 Solar Eclipse. Longtime clients MCPL were planning a series of events for patrons at their three branches, which were themed around the eclipse. As such, the library commissioned me to make the advertising campaign art. This included this 11×17″ poster, newsprint ads, and table tents.

Since I had created promotional materials in a variety of formats in the past, they asked me to also design frames for Snapchat and Facebook Live. This was a first for me, and I jumped at the chance. These frames go over visitors’ photos when they post about the events on social media.

Solar Eclipse event poster design story

The library gave me carte blanche to make the perfect promotional items for this once in a lifetime happening. I began by selecting the perfect stock image of a solar eclipse, and Photoshopped out the surrounding elements in order to incorporate it into the main title. The Neo Sans font I used is perfect for a futuristic or space themed piece. I styled it in neon glowing colors to complete the feel. I also used the Synchro LET font to add a digital feel to the subtitles. The rest of the headings display in bright blue and orange, popping off the mysterious purple space clouds in the dark background. Finally, I added some simple icon images of eclipse phases in between information about each activity. The library staff were pleased at the party feel this ad campaign conveyed.

Contact me for your event poster design

Table Tent design for Library Solar Eclipse eventIs your organization planning a big event? I am the perfect choice for your event poster design, since I have years of experience in a variety of print and web applications. Contact me today to help you get the word out in print or online.
Filed Under: Print Design Advertising

Hiram Grooming Company 3rd Degree Beard Balm Can Label Design DetailHiram Grooming Co.

Lexington, KY

I created this can label design for my friend Jeremiah’s “3rd Degree” beard balm. He needed both a logo design and packaging design for his new business venture Hiram Grooming Co. Each of his products is all natural, vegan, organic, fair trade, and handmade “to make good men look better”. His can labels required a clean, simple black and white layout with a short turnaround, so naturally he gave me a call.

Can label design story

Printed can label design for 3rd degree beard balm

The finished product – printed labels on cans of 3rd Degree Beard Balm.

Jeremiah had initially sketched up a layout for me in Microsoft Publisher. I redesigned it in Adobe Illustrator with cleaner imagery and upgraded fonts as he had requested. Just as he did with his logo, Jeremiah provided some vintage masonic art to recreate.  The coffin imagery was from an old drawing featured in The Freemason’s Manual. It of course represents mortality, as well as craftsmanship, with the hammer and shovel tools. I cleaned up the image and then redrew it as a vector graphic in Illustrator. I also redrew another low resolution banner graphic that is often found in traditional masonic imagery. The three tenets of “Strength, Wisdom, Beauty” are a perfect fit for a men’s hair care product. The milgrain border ties all of the elements together with a touch of class. Usually for packaging design work, I tend to stick with just one or two fonts. However, in this case, I used a variety of vintage fonts throughout the label design. I then laid them out in the same style as many Victorian era products and ads. The result is a classic design indicative of a salve that a true renaissance man can appreciate. 

Contact me for your can label design

Do you manufacture your own grooming or healthcare products? Do they come in cans or tubes? You need the perfect packaging design to appeal to your customer base. Contact me to get the ball rolling!

Filed Under: Print Design Advertising

Thistle Cottage Spring 2015 Victorian Tea Poster DesignMuhlenberg County Public Libraries / Thistle Cottage

Greenville, KY

For the second year running, MCPL once again hired me to make their annual Victorian Tea poster design. I started by laying this design out in kiosk size. Then, I resized the art into several smaller formats. Half page newspaper ads were the smallest size.

Thistle Cottage holds their annual Victorian Tea in downtown Greenville, Kentucky. The party is a Victorian themed event where Mothers and daughters dress up and enjoy a traditional tea party. It is a popular event where both mothers and daughters can go back to experience a simpler time in history that their ancestors once knew. The air of nostalgia brings little girls’ tea parties to life. Servers and staff also dress in period attire. An elegant event such as this called for an equally classy poster design.

Victorian Tea Poster Design in Kentucky

I really enjoy sifting through vintage Victorian ads. Obviously, I patterned this poster design after them. I started with the featured black and white illustration of the mother and daughter characters. The poster’s background is dressed in a “shabby chic wallpaper” pattern with the drab colors that were fashionable in that era. 

My favorite feature of any good Victorian ad is the variety of fonts and dingbats in use. Artists seem to always use a dozen fonts in any given piece. It looks like the advertiser aimed to use as many fonts as possible in one space. These warped font styles often remind me of the circus. It’s as if the carnival barker pulled double duty and was also hired to design the poster layout. Both the teapot and pointing finger ornaments give the composition an old time “over the top” feel. Step right up!

Contact me for your Victorian tea poster design

Are you hosting a retro event? Contact me today for your own poster design!

Filed Under: Print Design Advertising