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Print Design Advertising

I handled several Kentucky businesses’ in-house print design before becoming a full time freelancer. My first job after college graduation was laying out catalogs for a jewelry store in my small hometown. I also once created DVD case cover art for an educational media company. Creating both packaging and magazine ads for a sealant cartridge factory was also a highlight. These were all great learning experiences. The variety of formats alone helped me grow as an artist.

I love to make designs that are both eye catching and original. Holding physical media that I conceived myself is so satisfying. There is nothing quite like it. I’d go so far as to say that it’s my destiny!

Contact me for your own print design project

See samples below of my newspaper and advertising work. Then contact me today. I would love to help you to spread excitement for your products and services. Let’s get to work!

Christmas event poster design for Muhlenberg County Public LibraryMuhlenberg County Public Libraries

Greenville, KY

At the end of each year, I create the Christmas event poster design for my hometown library system in Kentucky. This is always one of my favorite seasonal projects to plan and execute.

Muhlenberg County’s annual holiday events take place at their Thistle Cottage location. Thistle Cottage is a converted historic home which is located in the county seat of Greenville, KY. Many of the local businesses sponsor the Christmas trees that go on display throughout December at the Jubilee of Trees. Also, kids of all ages get to take pictures with Santa Claus himself one day during the proceedings. I love coming up with a new, distinct solution for this seasonal project each and every year.

Focal image in Christmas event poster design

Since I had previously made liberal use of stock images for their campaigns, I was conscious that I may repeat myself. A holiday theme can be limiting if you don’t put much thought into it. Therefore, I wanted to try something different and distinct from past projects this year. Something special was in order! I conceptualized a simple, flat illustration which would make use of a minimal number of colors. Not unlike TV’s South Park, the cut out style gave the promotional material a lighthearted feel. First, I used the Adobe Illustrator application to create the focal image of the poster. I drew up a pint sized elf playing a medieval style trumpet to announce the events. I actually based the illustration on a picture of my three year old son from his birthday photo shoot. He is wearing an outfit which is modeled after Will Ferrell’s character Buddy from the film Elf. The green and gold uniform is complete with a red feather in his cap. A royal red flag draped over the trumpet, heralding the December event dates. I used a mix of antique style fonts that looked like they could easily adorn a Middle Ages castle. A tiny, smiling fairy is sitting cross legged atop his trumpet. She holds a sparkling wand in her hand, and plotting holiday mischief. I actually based the pixie’s image on a photo I had taken years ago of my wife. I added wings and recolored her dress green like Disney’s Tinkerbell.

Additional elements in the Christmas event poster design

The snowy background scene in the posters consists of rolling hills and pine trees. I desaturated the trees’ colors to dull hues in order to make it obvious that they were far off in the background. The hill in the distance is also slightly darker to achieve that purpose. In addition to the elf and fairy, the foreground elements announce the ongoing Jubilee of Trees. I continued using the simple logo I created for the event years ago. Also, a “want ad” style poster provides all of the details for the Pictures with Santa event. I chose a simple, one color “hipster” interpretation of Old Saint Nick. The silhouette image comes complete with ironic horn rimmed glasses. The client asked if the Santa Claus image was me, since my wife and son depicted the fairy and elf, respectively. A bright red waving banner with gold trim displays across the top. I set the poster’s main title in an Old English style font called “PlainBlack”. Many fonts I considered from my font book were perfect, stylistically. Unfortunately, they were also too hard to read. That is a big no-no for a poster design, especially for the main title text. I made sure to select the perfect font, which was both legible and regal. The white space at the bottom displays a list of event sponsors. The Thistle Cottage logo I designed years ago also displays in a pale shade of blue. Last of all, I sprinkled faint snowflakes throughout the scene.

Christmas event poster design image formats

The Facebook ad for the library Christmas events.

The simplified Facebook ad featured my Thistle Cottage logo on the elf’s flag instead of the dates.

After I finalized the design, the library distributed the final product in a variety of print sizes. First, they needed it in the largest print format, which was an 11×17″ poster. I then resized the elements and rearranged them to fit in a half page handout. Next, I created two different sizes for two local papers’ print newspaper ads. Both of the publications have their own sizes and specs, so I had to follow them closely. They also promoted the event extensively on their social media channels. I modified the design so that it would properly fit on the public library system’s Facebook Event page. Facebook’s graphics specs limit the amount of text that advertisers can use. The graphics themselves also need to be formatted so that the feature images are positioned in specific locations. This way, every part of the image will display as it should, regardless of which device is being used. Thus, I had to get creative so that I could fit it to that mold. This was no problem for me, of course. I always make sure to stay informed on current social media advertising trends.

Contact me for your Christmas event poster design

The staff at Muhlenberg County Public Libraries always tell me how much they love my work. Why not try me for your own event ad campaign? You might just become one of my repeat customers as well! Contact me today to get started!
Filed Under: Print Design Advertising

Museum exhibit ad design for NASA display in KentuckyMuhlenberg County Public Library

Greenville, KY

MCPL are regular clients from my hometown. They employ me to design print campaigns for many of their annual events. Their Thistle Cottage location is a historic building that is used for both special events and museum exhibit installations. This month long NASA display featured a replica space suit, meteorite remnants, plus more. Since this project fell into the director’s lap on short notice, I needed to turn this museum exhibit ad design around quickly.

Museum exhibit ad design story

As with many other short order projects, the director gave me creative freedom. She only requested that I include a rocket and/or astronaut in the design. The largest size the library requested for this project was a standard US letter format, which is pictured above. I also laid out small print ads for local newspapers. Facebook formats for an ad and the event page then followed. I laid the letter sized poster out like a magazine cover. The bold headline at the top displays in in the “He’s Dead Jim” font. This creates a feel that is both instantly recognizable and futuristic. Subheadings and details at the bottom display in a bold sans serif font. Since I set the text in pale yellow and orange, it really pops against the bright blue sky background. I faded a photograph of an astronaut floating in front of a space station into the background. Then, I created a colorful badge in front of it. It is similar to those commemorating NASA space flights. The exhibit title “Beyond Earth: Space Exploration” displays over the space shuttle launching from Earth in the shield shape. As always, the finished product went over huge with the library. They dropped it on their social media accounts right away. Finally, the printer received print ad files in plenty of time to promote the event.

Contact me for your next museum exhibit ad design

Whether you are a large metropolitan museum or a small town library system, I will work with you to find the right solution. Together, we can launch your exhibit’s print campaign into the stratosphere! Contact me today to get started!
Filed Under: Print Design Advertising

Dining Out for Life full page ad campaign designAVOL

Lexington, KY

I created this ad campaign design for AVOL in Lexington, KY. It is a nonprofit which organizes AIDS volunteers. They loved the trade publication ads I made for them previously. Therefore, they contracted me for their biggest annual event campaign. For one day every September, local restaurants donate 25% of their proceeds to fighting AIDS. The organization needed a few different print sizes. These included an 11×17″ poster size and varying newspaper ad sizes, as well as bookmarks.

Ad campaign design story for AIDS benefit

Ad campaign design in marquee format at CRAVE Festival, Lexington, KYMy local chapter of the AIDS charity gave me creative freedom on this project. They only suggested a retro 1950s diner theme. They also sent a few public domain images to inspire me. These included the vintage waitress illustration I finally chose. I also redesigned their existing event logo with a new one which continued the theme. After my instructions, I poured through old 1950s ads for inspiration. Their futuristic floating shapes and pastel color palettes, as well as the kitschy mixed fonts made the cut. I arranged these elements to suggest motion and give them a fun feeling overall. I did this by tilting text blocks and highlighting objects with different shades. A pink gradient gives shine to the restaurant and sponsor lists. The ad pieces had many moving parts, from the list of participating restaurants to information about a related art exhibit. I got creative to ensure synergy and legibility from the biggest to smallest versions. I met the challenge of making the ad art both attractive and easy to read. Also, I crushed the deadline in plenty of time for last minute revisions. My clients raved about the finished product.

Contact me for your ad campaign design

I’ve improved the print images of many charity nonprofits and small businesses. Contact me today to join the growing list. Let’s get started with your advertising campaign!
Filed Under: Print Design Advertising

Solar Eclipse Event Poster DesignMuhlenberg County Public Library

Greenville, KY

I created this event poster design for the 2017 Solar Eclipse. Longtime clients MCPL were planning a series of events for patrons at their three branches, which were themed around the eclipse. As such, the library commissioned me to make the advertising campaign art. This included this 11×17″ poster, newsprint ads, and table tents.

Since I had created promotional materials in a variety of formats in the past, they asked me to also design frames for Snapchat and Facebook Live. This was a first for me, and I jumped at the chance. These frames go over visitors’ photos when they post about the events on social media.

Solar Eclipse event poster design story

The library gave me carte blanche to make the perfect promotional items for this once in a lifetime happening. I began by selecting the perfect stock image of a solar eclipse, and Photoshopped out the surrounding elements in order to incorporate it into the main title. The Neo Sans font I used is perfect for a futuristic or space themed piece. I styled it in neon glowing colors to complete the feel. I also used the Synchro LET font to add a digital feel to the subtitles. The rest of the headings display in bright blue and orange, popping off the mysterious purple space clouds in the dark background. Finally, I added some simple icon images of eclipse phases in between information about each activity. The library staff were pleased at the party feel this ad campaign conveyed.

Contact me for your event poster design

Table Tent design for Library Solar Eclipse eventIs your organization planning a big event? I am the perfect choice for your event poster design, since I have years of experience in a variety of print and web applications. Contact me today to help you get the word out in print or online.
Filed Under: Print Design Advertising