Long time clients the ACCA pitched me a concept for a mascot graphic design. I brainstormed with their President on which animal to use. In the end, we decided to let the group’s members vote. The majority of them decided that it should be a monkey. Fun! This was the first time for me to design a mascot, so I was really looking forward to it.
ACCA members also decided to name him “Ace”. Ace is an average college student. He lives in a dorm, studies, and goes on dates. He sometimes has issues that require counseling as well. I had to create a friendly, relatable image for many different applications.
Mascot Graphic Design Story
First, I hand drew the cuddly primate. I studied several photos of chimpanzees, as well as cartoon animal characters. I then considered typical college students’ fashion and hairstyles. The smiling monkey sports a spiked haircut and soul patch. Ace also wears a heather grey pullover hooded sweatshirt, a staple casual apparel item for students. A monogrammed varsity style “A” drawn in the ACCA’s signature shade of purple adorns the hoodie.
There are also a few other elements of note. The monkey’s ears are slightly off balance to add another relatable, flawed quality. He also balances both a book and a half eaten banana. He sits cross legged in order to add further folksy quality.
ACCA has immortalized Ace. They have used him on postcards, apparel, and USB drives. I created a few other variations with different facial expressions and in different situations, much like my modifications to my former co-worker’s mascot design for Dogwood Lakes.
Let’s work together to devise your mascot graphic design!
Whether you are a sports franchise, a food seller, or a nonprofit, a mascot could be a good choice to enhance your brand. You need an experienced, skilled graphic designer. Contact me today!