West Virginia based band Jay Parade offered my band Sempervivi a spot on this benefit show they were holding for Fairness WV. The guys liked my poster design for another show we did together, so they asked if I would donate my time for this cause. I happily agreed to provide this LGBTQ fairness poster design.
LGBTQ Fairness Poster Design Story
Josh from Jay Parade gave me all of the information about the equality event, such as the bands performing and the starting time. I contacted the venue, as well as Fairness WV, to obtain their logos. Since the organization had confidence in my skills, they did not insist on any specific design elements for the layout. Although I knew I wanted to include a rainbow in some way, I didn’t want to stoop to cliches or pandering. When working on a project such as this, it is easy to make it too cute. I wanted to create an eye catching, bright poster that clearly announced what the event was, as well as its goal.
Using negative space for some of the typography was another goal. White “paint” splatters create that negative space in front of the rainbow color gradient background. I reversed out both the logos at the top, as well as the date and other information at the bottom. Then I added a rad rocker jumping with his guitar as the focal image. I reduced the image down to black and white, so it would stand out in front of the rainbow background. Once I added a motion blur filter, the guitarist was complete. Each of the band names features a perspective warp to give it some motion as it wraps around the guitarist.
When I put all of those elements together, I thought it was good, but not quite complete yet. In order to complete the LGBTQ Fairness Poster Design, I shrunk everything down and centered it. Then, I created an homage to the Appalachian mountains shared by West Virginia and my home state of Kentucky. I added some black and white mountain photos to make the new background. Now, the rainbow scheme really pops!
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