Regular client Chris Curtis, owner of the Chip Magician body shop, started taking on more custom work in 2010. Because of this, he decided to launch a new brand around it. I created this hot rod logo design for him based on a pencil sketch he had drawn up by a third party. Chris needed a masculine, powerful image to represent his brand. The end result needed to retain the attitude of the original sketch, while pumping it up with extreme shine.
Hot rod logo design story
First, I started by tackling the color scheme. Here in Lexington, Kentucky everyone bleeds UK Wildcats blue, so I Pantone matched that particular shade for this design’s background. The warped varsity style block lettering in white makes that theme obvious enough. It pairs perfectly with the word “Customs”, appropriately set in a custom font below it. The words are stroked multiple times and shadowed, as is the background. This adds just the right amount of over the top boldness.
Behind the words and background, I added an image of a custom chrome wheel. There is no doubt when you see this that the business caters to an audience who is passionate about customizing their cars. I then framed the wheel at the bottom using two tribal ornaments that subtly suggest flames.
Throughout the design, I embellished with chrome effects, gradients, shadows, as well as inner and outer strokes to grab the viewer’s attention. Finally, I added in some extra bling to the corners of the word “CUSTOMS” for maximum shine. There you have it – one high end, hot rod logo design!
Rev your engines! Hire me for your hot rod logo design
If you’re looking for a bold, chromed out logo for your business, then I am your man. Contact me today to get started!