I thoroughly enjoyed making this 11×17″ Halloween poster design. Dogwood Lakes Camping Resort was a popular campground and fun park near my hometown of Greenville, KY. Way back in the early 2000s, I worked on site at the resort. I was their in-house graphic designer, in addition to other duties. One of my primary duties was designing posters, brochures, and web graphics for their company gatherings.
Dogwood Lakes’ business was growing rapidly. Therefore, the events calendar also grew. We added traditional American holiday celebrations. Examples included cookouts and fireworks displays. Campers also loved yard sales and go cart races. For this Fall festivity, the campground was decorated with a variety of spooky items. Ghouls and goblins awaited visitors at every turn! As such, Dogwood Lakes needed an equally spooky poster to promote the event.
Halloween Poster Design for Kentucky Campground
I always took pride in reimagining the company mascot, Top Dog. He dressed in a variety of costumes for other events before. This time, I transformed the pooch into a friendly vampire. Top Dog beckoned brave guests to enter his “haunted” mansion. However, they would need to make it through the eerie graveyard first.
I dressed the large format poster up in requisite seasonal purple and orange colors. Traditional Halloween objects such as pumpkins and bats are in place. The event title uses the same font as the classic film The Nightmare Before Christmas. Campground staff prepared to scare up a good time. All the while, I did my part to attract visitors. The event scared kids and adults alike silly. It was a huge success.
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