I designed this fitness logo for a new workout studio startup based here on the South side of Lexington, KY. The owner was up against a tight deadline to open his first location. Luckily for him, tight deadlines are my specialty! I was up for the challenge and we worked closely together to bring his original sketch to life. His mark was ready with time to spare, gracing the signage at his independent gym’s grand opening.
Iron Will Fitness Studio’s logo displayed on their Lexington, KY storefront
Fitness Logo Design for Kentucky Gym Brand
The client provided me with a rough sketch of the Greek mythological figure Sisyphus pushing his fabled boulder up a hill. I thought that was a great representation of building strength through repetition. The original drawing suggested a simplified shadowy figure, so I made the hill a simple “swoosh”, and shaded the boulder with straight black lines. I chose a modern sans serif and varsity combination to suggest a simple, quick to the point philosophy, while nodding to the athletic clientele. Then I colored the high contrast logo in a black, white, and red combination. You don’t get more clean or powerful than that. Finally, the simple kettlebell weight silhouette as the negative space in the “O” puts a nice finishing touch on the mark. There is no mistaking that this fitness center is where you go to build strength and become your personal best. The client wanted to keep his options open, so I also provided him with a few other color combinations. As with all of my logos, I Pantone color matched each version. This ensures that the colors display the same, no matter what the application. Find out more about Iron Will Fitness Studio at their website.
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Are you opening up a new gym? Perhaps you need to rebrand your existing fitness center. Contact me so we can get started.