The chairman of this entertainment booking company had worked with me on several projects before. For this new project, he requested a classy, sturdy mark to represent his brand. The right booking logo design is extremely important to establish a company’s image.
Booking logo design story
We met several times to brainstorm the right image. During our meetings, my client decided on a logo hearkening back to Greco Roman fonts and architecture. The popular Trajan Pro serif font nails the look he desired. It is a familiar. Everyone uses it. However, it is a timeless go-to font. The word “The” on the top gives the mark a touch of modern class, since it is set in the LHF Tideway Script. I then embossed all of the logo’s lettering so as to give it a chiseled effect. That effect, along with the the brown stroke, make the yellow text appear gilded. Finally, I added a subtle shadow that gives the words depth.
After I finished my work on the fonts, I focused on the background shape. It is a mix between a roof and a shield, rounded at the bottom. The “roof” invokes images of the Parthenon, as well as many other classical structures. I styled the background with a pattern of grey clouds. This pattern simulates marble. I also added an inside stroke emboss to give it more depth and a high end engraved feel. Perfect for a booking logo design. Last of all, I added an outside stroke, shadow, and a white overlay to give it a glossy shine.
The final product pleased my client, to say the least. In addition to the full color logo with effects, I also included a simple black and white version. I always provide my customers with files for any application. Whether you need to use your logo on uniforms, print ads, or billboards, I have you covered.