poster design

Al’s Bar

Lexington, KY

Funko Pop poster design “Josh” variant

My punk band Sempervivi scheduled a local show at the fabled Al’s Bar on the date March 2020. Some bands we were friends with based in Lexington and Louisville also joined on the bill. I blocked off some time in between my clients’ projects to draw up a special poster for this event. Since Josh, the singer and guitarist from Them God Damn Bangs, was an emphatic collector, I decided to create a Funko Pop poster design. This would be an ambitious effort that would allow me to flex my creative muscles and try some new techniques. Also, it was the first poster I had ever planned multiple variants for, so I was excited to spend all the time I could on it.

Funko Pop poster design story – base toy and package templates

I began this printed poster project by seeking out Funko Pop templates. Fans can go to Funko’s website to create their own avatars in the form of these vinyl collectibles. First, I worked up base images for the three most visible members of the band, Dawn, Josh, and Nails. These images were low resolution images, which also did not include the packaging templates. Most collectors prefer to display their Pops in the boxes on their shelves, rather than taking the toys out of them. Because of this fact, I also sought out packaging templates to start recreating the boxes.

Once I found the right packaging and toy templates to base my work on, I began adding little details to further personalize the flyer. First, I added the band name, along with the member names and their roles to the packaging, using the Bebas sans serif font in different weights and styles. I numbered each box 01-03, and parodied the word “POPS!” in the top left corner with the word “AL’S” for the venue. A grey background added the illusion of depth, and a faint, transparent grey simulated the clear portion of the packaging.

Each of the band members needed their own accessories and outfit modifications for authenticity. For instance, Nails and Josh play very distinct instruments. While I did not aspire to reproduce every single tattoo and nuance of their appearances, they had to be easily recognizable.

Adding some personalization to the figures

Nails usually plays a white Eastwood bass guitar, modeled after the vintage Univox Hi-Flyer. Since this is not as widely played as popular models like the Fender Jazz Bass or the Ernie Ball Stingray, I could not find any vector images for it online. I started with a photograph of the instrument, and drew up a simple approximation of it using Adobe Illustrator.

In addition to her bass, I added details of Nails’ personal style. This included adding the brown lowlights to her hair, as well as her lip and nose piercings. Her red star tattoos line her left eyebrow. Considering that Funko Pop vinyl figures do not include mouths, I find it funny that her non-existent lip is pierced.

Funko Pop poster design “Dawn” variant

Since Josh is the biggest Funko Pop enthusiast in the Lexington music scene, getting his figure mods perfect was the most important of the three. Josh often plays a very rare orange Fender Cyclone II onstage. While I was able to find a simple outline of the model, I needed to edit it and add several details in order to make it authentic. From the correct shade of orange to the Fender logo, I had to make it just right.

Dawn’s figure, on the other hand, was easier. I added her signature purple to both her hair and her glasses. Then, I added a zipper and some bling to her black mini skirt. Finally, I redrew her arms so she could hold a microphone.

Funko Pop poster design story – finishing touches

The time came to put the finishing touches on the poster. I added the event details to a sticker affixed to the red brick wall background. I created the sticker effect from scratch.  A mixture of Adobe Photoshop filters and effects made it appear worn and peeled up.

Each poster design variant boasts its own distinct, bright color for the banner at the top, as well as the band names at the bottom. Dawn’s poster used a bright shade of blue. Josh’s info appeared in Starbucks green, while Nails’ design featured a purplish pink hue. I typed all of the information in the fun, kitschy Ad Lib font.

I copied each band members’ figure boxes. Then, I set them three in a row on a white shelf bolted into the brick wall. I cropped the left and right boxes off of the canvas. I did this so the center image could be as large enough to feature it.

Unfortunately, due to the Coronavirus outbreak, this show was cancelled, along with all other mass gatherings in America. The COVID-19 virus changed everyone’s lives worldwide. Specifically, it caused a speed bump for independent musicians needing live performances to fund their endeavors. Unfortunately, the posters could not attract concert goers to the event. At least I got a cool poster design to feature on my portfolio.

Contact me for your own Funko Pop poster design

Can I interest you in featuring a collectible toy motif on your promotional piece? I can add the “pop” you need to attract potential your audience’s attention. Contact me today so we can get to work on some serious fun!

Muhlenberg County Public Libraries

Greenville, KY

At the end of each year, I create the Christmas event poster design for my hometown library system in Kentucky. This is always one of my favorite seasonal projects to plan and execute. I love being a Christmas poster artist!

Muhlenberg County’s annual holiday events take place at their Thistle Cottage location. Thistle Cottage is a converted historic home which is located in the county seat of Greenville, KY. Many local businesses sponsor the Christmas trees that go on display throughout December at the Jubilee of Trees.

Also, kids of all ages get to take pictures with Santa Claus himself one day during the proceedings. I love coming up with a new, distinct solution for this seasonal project each and every year.

Focal image in Christmas event poster design

Since I had previously made liberal use of stock photos for their campaigns, I did not want to repeat myself. A holiday theme can be limiting if you don’t put much thought into it. Therefore, I wanted to try something both different and distinct from past projects this year. Something special was in order!

I conceptualized a simple, flat illustration which would make use of a minimal number of colors. Not unlike TV’s South Park, the cut out style gave the promotional material a lighthearted feel.

First, I used the Adobe Illustrator application to create the focal image of the poster. I drew up a pint sized elf playing a medieval style trumpet to announce the events. I actually based the illustration on a picture of my three year old son from his birthday photo shoot. He is wearing an outfit which is modeled after Will Ferrell’s character Buddy from the film Elf. The green and gold uniform is complete with a red feather in his cap. A royal red flag draped over the trumpet, heralding the December event dates. I used a mix of antique style fonts that looked like they could easily adorn a Middle Ages castle.

A tiny, smiling fairy is sitting cross legged atop his trumpet. She holds a sparkling wand in her hand, and plotting holiday mischief. I actually based the pixie’s image on a photo I had taken years ago of my wife. I added wings and recolored her dress green like Disney’s Tinkerbell.

Additional elements in the Christmas event poster design

The snowy background scene in the posters consists of rolling hills and pine trees. I desaturated the trees’ colors to dull hues in order to make it obvious that they were far off in the background. The hill in the distance is also slightly darker to achieve that purpose. In addition to the elf and fairy, the foreground elements announce the ongoing Jubilee of Trees. I continued using the simple logo I created for the event years ago.

Also, a “want ad” style poster provides all of the details for the Pictures with Santa event. I chose a simple, one color “hipster” interpretation of Old Saint Nick. The silhouette image comes complete with ironic horn rimmed glasses. The client asked if the Santa Claus image was me, since my wife and son depicted the fairy and elf, respectively. A bright red waving banner with gold trim displays across the top. I set the poster’s main title in an Old English style font called “PlainBlack”.

Many fonts I considered from my font book were perfect, stylistically. Unfortunately, they were also too hard to read. That is a big no-no for a poster design, especially for the main title text. I made sure to select the perfect font, which was both legible and regal. The white space at the bottom displays a list of event sponsors. The Thistle Cottage logo I designed years ago also displays in a pale shade of blue. Last of all, I sprinkled faint snowflakes throughout the scene.

Christmas poster artist – adjusting image formats for different situations

The simplified Facebook ad featured my Thistle Cottage logo on the elf’s flag instead of the dates.

After I finalized the design, the library distributed the final product in a variety of print sizes. First, they needed it in the largest print format, which was an 11×17″ poster. I then resized the elements and rearranged them to fit in a half page handout. Next, I created two different sizes for two local papers’ print newspaper ads. Both of the publications have their own sizes and specs, so I had to follow them closely.

They also promoted the event extensively on their social media channels. I modified the design so that it would properly fit on the public library system’s Facebook Event page. Facebook’s graphics specs limit the amount of text that advertisers can use. The graphics themselves also need to be formatted so that the feature images are positioned in specific locations. This way, every part of the image will display as it should, regardless of which device users view it on. Thus, I had to get creative, so that I could fit it into that mold. This was no problem for me, of course. I always make sure to stay informed on current social media advertising trends.

Contact me for your Christmas event poster design

The staff at Muhlenberg County Public Libraries always tell me that they love my work. Why not try me, a dedicated Christmas poster artist, for your own event ad campaign? You might just become one of my repeat customers as well! Contact me today to get started!

Guided by Voices

Dayton, OH

The legendary indie rock band Guided by Voices scheduled a tour date in my hometown of Lexington, KY. As such, they were in need of a custom concert poster design for it. Their New York City based management company found me via Google search and then contacted me to pitch a unique proposition. I was to be the official Guided By Voices poster designer for this event!

The group asked me to design, print, and hand number a limited edition of 100 show posters. After approval of the design, I would then mail one copy to management. I also was required to hang a few copies at the concert’s host venue, The Burl. Finally, on the day of the show, I could set up a table next to the band’s merch station and sell the rest. I am always selling my own services. Therefore, I jumped at the chance to take part in this project.

Guided By Voices gave me carte blanche creatively. It was totally up to me to determine the poster’s artistic concept, as well as the subsequent design. The band had only rejected one poster art in their 30 plus year existence. They had developed a keen taste for quality design over their many years in the business. My reputation locally here in Lexington, KY for concert poster design preceded me. It felt great to know that both the iconic rock band and their management had so much confidence in me.

Custom concert poster design story – Guided By Voices Poster Designer

First, I Googled other posters that were designed for the band’s previous tour dates in order to do some research. Most of the other graphic artists sought to emulate screen printed designs. Thus, they only featured three or less colors in their posters. My planned design necessitated more colors. I wanted to create a flat, cartoon style illustration. It had to convey the necessary information while staying both fun and unique.

From the start of the project, I knew I wanted to incorporate an equestrian theme. Also, I intended for the piece’s concept to tip it’s proverbial hat to the culture of my home state of Kentucky.

I felt that it was a bit too cliche to use an image of a horse race as I initially had planned. All of my favorite concert posters incorporate a striking, slightly odd focal image. I had to think outside of the box. I traveled down to the uncanny valley by drawing a rowdy bartender wearing a rubber horse mask. Those who know me are well aware that people wearing realistic animal masks make me very uncomfortable. However, I resolved to face my fears by drawing this poster’s focal image.

Straight (bourbon) from the horse’s mouth on a custom concert poster design

The masked bartender brandishes a bottle of bourbon in one hand and a can of beer in the other. These containers mimic native Kentucky brands Maker’s Mark and West Sixth Brewing respectively. However, they incorporate the band’s icon logo and name instead. The main character stands behind the bar and in front of the The Burl’s signature wood paneling. Also, I framed her popping out of a circular, bright red and blue stained glass design. This is similar to the club’s famous circular window, which has been seen glowing on stage behind many iconic musical acts over the years.

Finally, I topped the main image off with a faux red wax seal. This seal resembles the one that is used by Maker’s Mark for their branding. However, it showcases the GBV icon logo instead of the Maker’s text. I achieved this effect by using an SVG Emboss filter in the Adobe Illustrator application.

Finishing touches on the custom concert poster design – font and color choices

Selling posters at Guided By Voices merch table

I splattered the light brown background behind the main elements with various black spots. This gives it an appearance similar to a cork board. The entire poster is framed in with a thick black stroke. This ties all of the elements together and adds just enough weight to it. Last of all, I highlighted the text with a darker shade of the electric blue featured on the stained glass window frame.

I set the main title in a mix of both the Birch Standard tall serif and Thirsty Script Extra Bold fonts. To add depth, as well as emphasize the words “GUIDED BY VOICES”, I added a faint white shadow effect. I also tilted the main title to make it stand out and create the appearance of motion. I wrote both the date and location of the event in an old west style font called Captain Howdy.

To make it resemble the font The Burl uses in their own logo, I modified the original font by closing in the characters’ open spaces. The word “in” repeats the usage of the popular Thirsty Script font, adding some variety to the bottom text.

Guided by Voices concert poster design – Purchase a limited edition print

Being chosen to be the Guided By Voices poster designer was such an honor. Everyone praised my poster design, ranging from the band’s rabid Facebook fan base to the owner of the club. What could be better than creating an effective advertisement that also doubles as a collectible art print? This was a very is fulfilling experience for me overall. As of this writing, I have a very limited stock remaining. Buy one for yourself!

      $20

Contact me for your own custom concert poster design

Are you a concert promoter or perhaps a touring band with a big date coming up? You need an original art piece that will turn heads and sell tickets. You need me to create your custom concert poster design. I have designed countless print ads to promote events since I started my own graphic design business in 1999. Contact me today to get started.

AWA World-1 Wrestling

Valdosta, GA

Ramma-lamma-lamma – Rock n’ Roll is King! It is always fun when I have a project that involves one of my outside interests. Whether it’s designing band merchandise such as one-inch buttons, or a wrestling poster design such as this one, I always have an edge because of my passion for the subject matter.

Years ago, the AWA pro wrestling promotion was once one of my main clients. During this time, the AWA was divided into several regional offices in the USA run by independent promoters. The Georgia based World-1 South group hired me to create this poster for an upcoming event in Ellaville. A tournament featuring 80s stalwart tag team stars the Rock n’ Roll Express was the main event of the evening.

Old school pro wrestling poster design

I poured through a few of my old coffee table wrestling books to find the perfect old photo to feature. Ricky and Robert are putting their dukes up, ready for action. Then I scanned in an old bandanna to frame in the classic babyface team. My actual bandanna was turquoise, but I recolored it pink to make it pop over the blue grunge background. I used the Mesquite “Wild West” style font for the main title “Old School Tag Team Tournament”, and a grunge stamp style font throughout for a strong, masculine feel. The vintage disco style font for the words “3rd Annual” tops the design off with a flamboyant flair. Finally, I tilted the elements in the foreground to help the art catch a few more eyes.

Hire me for your wrestling poster design

We made a big hit with this new school take on an old school design. Are you a promoter with an upcoming wrestling or sports event? You need a professional poster design! Tag me in and we’ll make history together!