I handled businesses’ in-house print design before going freelance. My first post-college job was catalog layout at a jewelry store. I designed DVD covers for an educational company. Packaging and magazine ads for a sealant cartridge factory was also a highlight. I love creating designs that are eye-catching and original.
See samples below of my newspaper and advertising work, then contact me. I would love to help you spread excitement for your products and services.
Print Design Advertising
Muhlenberg County Public Library
I created this event poster design for the 2017 Solar Eclipse. Longtime clients MCPL were planning a series of events for patrons at their three branches, which were themed around the eclipse. As such, the library commissioned me to make the advertising campaign art. This included this 11×17″ poster, newsprint ads, and table tents.
Since I had created promotional materials in a variety of formats in the past, they asked me to also design frames for Snapchat and Facebook Live. This was a first for me, and I jumped at the chance. These frames go over visitors’ photos when they post about the events on social media.
Solar Eclipse event poster design story
The library gave me carte blanche to make the perfect promotional items for this once in a lifetime happening. I began by selecting the perfect stock image of a solar eclipse, and Photoshopped out the surrounding elements in order to incorporate it into the main title. The Neo Sans font I used is perfect for a futuristic or space themed piece. I styled it in neon glowing colors to complete the feel.
I also used the Synchro LET font to add a digital feel to the subtitles. The rest of the headings display in bright blue and orange, popping off the mysterious purple space clouds in the dark background.
Finally, I added some simple icon images of eclipse phases in between information about each activity. The library staff were pleased at the party feel this ad campaign conveyed.
Contact me for your event poster design
Is your organization planning a big event? I am the perfect choice for your event poster design, since I have years of experience in a variety of print and web applications. Contact me today to help you get the word out in print or online.
Print Design Advertising
Hiram Grooming Co.
I created this can label design for my friend Jeremiah’s “3rd Degree” beard balm. He needed both a logo design and packaging design for his new business venture Hiram Grooming Co. Each of his products is all natural, vegan, organic, fair trade, and handmade “to make good men look better”. His can labels required a clean, simple black and white layout with a short turnaround, so naturally he gave me a call.
Can label design story
The finished product – printed labels on cans of 3rd Degree Beard Balm.
Jeremiah had initially sketched up a layout for me in Microsoft Publisher. I redesigned it in Adobe Illustrator with cleaner imagery and upgraded fonts as he had requested.
Just as he did with his logo, Jeremiah provided some vintage masonic art to recreate. The coffin imagery was from an old drawing featured in The Freemason’s Manual. It of course represents mortality, as well as craftsmanship, with the hammer and shovel tools. I cleaned up the image and then redrew it as a vector graphic in Illustrator. I also redrew another low resolution banner graphic that is often found in traditional masonic imagery. The three tenets of “Strength, Wisdom, Beauty” are a perfect fit for a men’s hair care product. The milgrain border ties all of the elements together with a touch of class.
Usually for packaging design work, I tend to stick with just one or two fonts. However, in this case, I used a variety of vintage fonts throughout the label design. I then laid them out in the same style as many Victorian era products and ads. The result is a classic design indicative of a salve that a true renaissance man can appreciate.
Pick up all of Hiram Grooming Co. products and merchandise here.
Print Design Advertising
Muhlenberg County Public Libraries / Thistle Cottage
For the second year running, MCPL once again hired me to make their annual Victorian Tea poster design. I started by laying this design out in kiosk size. Then, I reconfigured the art into several smaller formats. Half page newspaper ads were the smallest size. Thistle Cottage holds their annual Victorian Tea in downtown Greenville, Kentucky. The party is a themed event where ladies can dress up in vintage styles for Mother’s Day. At this gathering, guests enjoy a traditional Victorian tea party together. It is a popular event where mothers and daughters can go back to experience a simpler time in history that their ancestors once knew. The air of nostalgia brings little girls’ tea parties to life. Servers and staff also dress in period attire. An elegant event such as this called for an equally classy poster design.
Victorian Tea Poster Design in Kentucky
I really enjoy sifting through vintage Victorian ads. Obviously, I patterned this poster design after them. I started with the featured black and white illustration of the mother and daughter characters. The poster’s background is dressed in a “shabby chic wallpaper” pattern with the drab colors that were fashionable in that era. My favorite feature of any good Victorian ad is the variety of fonts and dingbats in use. A dozen fonts are almost always used in any given piece. It would seem as if the advertiser aimed to use as many fonts as possible in one space. The warped font styles always remind me of the circus. It’s as if the carnival barker pulled double duty and was also hired to design the poster layout. Both the teapot and pointing finger ornaments give the composition an old time “over the top” feel. Step right up!
Print Design Advertising
Misty Mountain String Band
After designing MMSB’s CD layout for “Went to the Well”, the band returned, asking me to create a large banner design. This three foot by five foot vinyl banner travels with the band and helps the boys look professional when on stage.
Banner design for Kentucky bluegrass and folk band
The affable string band sound describes their sound as “What it sounds like when a banjo smiles.” Similarly, this banner is both warm and inviting.
The large banner layout features text and ornaments arranged in a vintage two color “show poster” style. First, I set the stage with a neutral color background with a rough burlap texture. I then mixed the two big, bold fonts for the main title in bright orange. Next, I reversed the words “Misty Mountain” out of a long orange block using a Western style font. This is a divider in the middle of the main title to break things up visually, and it function as ground for the squirrels to stand on. I set the rest of the band’s name in a heavy sans serif style font. I randomly nudged the position of some of the letters to give the title the appearance of being manually screen printed by a letterpress such as Nashville’s Hatch Show Print.
After that, I added the band’s requested twin squirrel and banjo line drawings in a bold, dark green. This gives the overall design a natural feel with more weight. Finally, I added some distress to the entire composition using a grunge pattern eraser.
How much more bluegrass can you get? The answer is none – none more bluegrass!
Graphics for your concert promotional banner
Are there big summer music festival bookings in your future? Do you need a large banner design to make your group look more professional on stage? Contact me today to get started!