I created this packaging design for my former employer, Fischbach USA. Fishbach is a German company which has offices located all around the world. They are the world’s leading producer of sealant cartridges. These cartridges typically contain caulk and other substances, which are used in home and industrial settings. I worked for a time at the United States office near here in Elizabethtown, Kentucky. Most of the work that I performed during my time there involved updating text on other companies’ arts. The nationally known companies such as DAP and GE come to mind.
In this case, my employers assigned me a special project in order to flex my creative muscles. I designed this screen printed promotional item so the company could tout their own environmentally friendly practices. Fishbach only requested that I use a certain set of colors and devise a nature theme. They also provided me with copy. The rest was up to me.
Environmentally friendly packaging design
This limited edition, special run cartridge features a conservation theme. As such, Fischbach partially manufactured it with recycled plastic. Then, they tinted a faint shade of green, thus giving it a speckled base. The tube itself states that the inks are both soy based and biodegradable. Since the artwork’s copy centers around conserving our planet’s natural resources, I went with a “clean Earth” theme. Green grass and blue skies burst forth from the recycled plastic container. A refreshing dewdrop combines with a globe surrounded by rolling hills to get the message across. You can almost smell the fresh air!
Our screen printing process limited me to five solid ink colors, so I made the most of that allowance.
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