I created this packaging design for my former employer, Fischbach USA. Fishbach is an international company that is the world’s leading producer of sealant cartridges. These cartridges typically contain caulk and other sealants for household and industrial use. I worked in house at the US office, which is located here in Kentucky. Most of the work I performed during my time there involved updating text on other companies’ arts. Companies such as DAP and GE come to mind. In this case, my employers assigned me a project to flex my creative muscles. I designed this screen printed promotional item to tout the company’s environmentally friendly practices. Fishbach only requested that I use a certain set of colors and devise a nature theme. They also provided me with copy. The rest was up to me.
Environmentally friendly packaging design
Conservation is the theme of this special run cartridge. As such, Fischbach partially manufactured it with recycled plastic and then tinted a faint shade of green. The inks, as stated on the tube, were both soy based and biodegradable. Since the copy centered around conserving natural resources, I went with a “clean earth” theme. Green grass and blue skies. A refreshing dewdrop and a globe surrounded by rolling hills. You can almost smell the fresh air!
Our screen printing process limited me to five solid ink colors, so I made the most of that allowance.
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