This Eastern Kentucky reference center commissioned a library logo design and website package. My clients at Muhlenberg County Public Libraries recommended me. I previously had also provided a logo and website for them.
Traditional style green library logo design
The library board did not request very many specifics at first. They needed a strong, traditional mark incorporating shades of green. Therefore, Wolfe County’s staff chose the tried and true “donut” ring format from my initial mock up sketches. If it’s good enough for Starbucks, then it’s good enough for my clients.
I selected the classic and strong Clarendon font to use throughout the design. A serif font such as Clarendon is always a winner in applications like these. After that, I then wrapped the text “Wolfe County Public Library” around around the ring frame. Outline strokes of varying thicknesses in the ring helped give the mark a subtle uptown feel. The arched ribbon that reads “WCPL” is the focus element, and also suggests a bookmark. The opened book in front of the ribbon creates depth and perspective. A simple “Est’d 1967” in front of the book reminds viewers of the library’s staying power in the community. Finally, I topped the design off with the green and white mountains sprawling in the background. These elements are a nod to the beautiful mountains and hollers in Eastern Kentucky.
WCPL ordered several tweaks and revisions as we went along. In the end, however, the library board were very happy with the finished product. It was time to move on to their website design.
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Are you a public library coordinator? Do you run a small business or nonprofit? Do you need a strong, traditional mark to represent your brand? Contact me today.