Hiram Grooming Co.
I designed this grooming logo for an independent company based here in Lexington. Jeremiah Duncan is a longtime friend who embarked on this business venture in 2016. He creates beard balms, beard oils, and other grooming products for men that are all vegan, organic, fair trade, and handmade. All of these fine traits are present so that Jeremiah’s products can live up to his slogan “Making good men look better.”
Grooming logo design story
The company’s name recalls the legendary figure Hiram Abiff, who is purported to have been King Solomon’s chief architect. He is also known as a central figure in the sacred rites of Freemasonry, representing the character traits of honesty and fidelity. Jeremiah is a mason himself. Thus, he wanted to incorporate some masonic imagery in his own brand. He asked me to base it off of a centuries-old drawing representing Hiram as a clean vector image, so it could be enlarged for any application. The skull, pentagon, and branches are all present with a straight razor replacing the ruler. I also added a monogrammed script “H” as requested over the skull’s forehead to add some flair. Finally, I spelled the company name using the Pilsner script and Naylorville fonts, which both originate from the Letterhead Fonts foundry.
I first met Jeremiah through our local music scene. He has played in hardcore, punk, and metal bands with me for many years. Merchandising our acts has always been important to both of us. His grooming logo is of course no different. Thus far, he has used my simple black and white design for a variety of goods. Two of my favorite examples include the can koozies and stickers below.